Don’t Make Me Think, Revisited

A Common Sense Approach to Web (and Mobile) Usability

New Riders / 2014 / 3rd edition / 212 pages

Here’s why I wrote it:

After years as a usability consultant helping my clients make their products easier to use, I knew that what I did was valuable.

But I also knew that some of itwasn’t really very hard to do.

I figured that if I could explain how I did it more people could do it, and the products we all use would become less frustrating.

Much to my surprise, it’s ended up selling more than700,000 copies in 15 languages, and has become most people’s introduction to User Experience (UX).

So, why has it been so popular?

• It’s short. Even though it covers a lot of ground, you can read it cover-to-cover in a few hours.
• It’s profusely illustrated.
• There’s a useful insight on almost every page.
• It’s a great place to start. A lot of people have told me they ended up with a career in UX because they read it in a college course.
• It doesn’t feel like a “tech” book. I’ve always felt that a large part of my job is keeping myself amused, and people have told me they really enjoyed reading it.

Who should read it?

• Developers, designers (visual, interaction, and UI), product managers, Agile team leaders, writers, editors, marketers, and CEOs.
• Anyone with “UX” in their job title, people considering a UX career, and students learning about design.
• Beginners. And people who have been at it for a long time.

In other words,anyone involved in creating digital products will probably be glad they read it.

Thanks to Dr. Carine Lallemand for the flip book idea