Foundation is where fashion starts - 2 girls laughing wearing bras and underwear.

Foundation is where fashion starts

Did you Know that Almost 80% of women do not know their correct Bra size?

Rhonda's favorites

Molded Cup Bra with Mesh Back Detail
$36.00 USD
BlackBeigeSuntanEspressoLight Beige+ 2 more

32 reviews
French Terry Hoodie - FINAL SALE
$20.49 USD$40.99
Sale
Sweet PinkOlive GreenCreamsicleStorm Grey+ 1 more

1 review
Angel Seamless Underwire Bandeau Bra
$27.00 USD
BeigeBlackWhiteLight BeigeMochaSuntanSiennaNutmegClayEspressoDusty Rose+ 8 more

21 reviews
Gel Bra: No Back Closure
$28.00 USD
BlackWhiteLight BeigeSuntanNavySienna+ 3 more

26 reviews

As featured on

Cosmopolitan
Forbes

New Arrivals

The Original Ahh Bra®
$18.70 USD$22.00
Sale
BlackBeigeWhiteCherryLight BeigeApricotPinkSuntanWarm BeigeOrchidFaded DenimPeonySienna+ 10 more

283 reviews
Pin Up Girl Lace Leisure Bra w/Pads
$28.00 USD
BlackWhiteLight PinkPurple GreyRose BlushBeigeElectric PinkLilacNavyDove GreyBeloved RedHollyhockOcean BlueParfait PinkDeep TealCocoaDeep MauvePinkWhite LeopardAubergine Tie DieCherry Red+ 18 more

35 reviews
Adjustable Straps Wireless Padded Ahh Bra®
$24.00 USD
BlackBeigeWhiteBeige LaceBlack LaceBlush LaceBrick LaceDusk Sky LaceWhite LaceFlora Pink+ 7 more

41 reviews
Molded Cup Bra with Mesh Back Detail
$36.00 USD
BlackBeigeSuntanEspressoLight Beige+ 2 more

32 reviews
Butterknit Wrap Bra with Crossover Back
$29.00 USD
BlackLight BeigeWhiteBerry PinkBeige+ 2 more

14 reviews
Adjustable Strap Wireless Body Bra
$32.00 USD
BlackBeigeBurgundyBlue+ 1 more

9 reviews
Shear Sculpt Active Bra
$24.00 USD
BlackDark PurpleMarble Blue

5 reviews
Cloud - Comfort pink background




COMFORT

No wires and a seamless support, these bras are comfortable as can be.

Made for you heart pink background




MADE FOR YOU

With inclusive sizing going up to 5X, it's easy to find your perfect fit!

Hanger image, pink background - style




STYLE

With a wide array colors to choose from, we got the bra for any look!

Blog posts

Rhonda Shear wearing red

We the Women

At Rhonda Shear Intimates, empowerment is sewn into every stitch of our bras. As a women-led operation, we stand proudly behind the creation of each garment, ensuring that the essence of femininity and strength is woven into every design. For over 20 years, our founder and leader, the formidable Rhonda Shear herself, has championed the cause of women's comfort and confidence. With passion and purpose, we continue to innovate, uplift, and celebrate the beauty and power of every woman, one bra at a time.

80%

OF OUR TOTAL EMPLOYEES ARE WOMEN

94%

OF OUR TOTAL RETAIL PARTNERS ARE WOMEN OWNED

99%

OF OUR CUSTOMERS ARE WOMEN (WE LOVE YOU)