PRWeek US Awards 2025: The Winners

The campaigns, agencies and leaders who won the top trophies at the 26th annual PRWeek Awards.

by PRWeek staff14 March 2025

Another trip to Cipriani Wall Street means it’s PRWeek Awards time again, the 26th celebration of the most credible work, teams and individuals in the PR industry over the preceding 12-month qualification period.

Many of the winners this year demonstrated PR firms breaking through to client and brand territory once solely associated with creative agencies, which was also reflected in the Cannes Lions winners at the International Festival of Creativity last summer. The work also reflects the significant difference smart PR can make in terms of influencing legislation, impacting behaviors and changing society.

Our Communicator of the Year for 2025 is actress and disability rights activist Marissa Bode, the first person who uses a wheelchair in real life to be cast as Nessarose Thropp in the musical Wicked. Bode, who stars in the film adaptations Wicked and its upcoming sequel, Wicked: For Good, is determined to lobby for a world in which disabled actors aren’t seen primarily in the context of their disability, rather as human beings existing alongside everybody else. 

Thanks to our awards jury chair Jano Cabrera, CCO of General Mills, and the rest of the senior execs from the client, agency, technology and education sectors who make up the judging panel. The credibility they bring to the table results in the incredible quality of winners we honor this evening.

Finally, my continued thanks go to all of you for engaging with PRWeek, its content, initiatives and events. I trust that tonight provides some inspiration and excellence for you to aspire to emulate in the next 12 months.  

– Steve Barrett, editorial director, PRWeek

For the complete version of the PRWeek Awards Book of the Night, gohere.


Click on the categories below to check out this year’s winners.

  

Campaigns

Campaign of the Year

Best in Arts, Entertainment, Sports & Media

Best in Product Brand Development

Best Consumer Launch

Best in Integration

Best in Creative Excellence

Best in Healthcare

Best in Technology

Best in B2B

Best in Employee Engagement

Best in Community Relations

Best in Multicultural Marketing

Best Global Effort

Best in Corporate Branding

Best in Public Affairs

Best in Financial Communications

Best in a Crisis

Best in Public Sector

Best in Nonprofit

Best in Corporate Social Responsibility

Best in Social Media

Best in Influencer Impact

Best in Brand Entertainment

Best in Data Application

Best Promotional Event

Best Viral

Best Content

Best Use of AI or PR Software

Best PR Software or AI Platform

   

People

Communicator of the Year

Outstanding Young Professional

Outstanding CCO/In-House Professional

Outstanding Agency Professional

DEI Champion

   

Education

Outstanding Student

Outstanding Education Program

   

Agencies and talent

Outstanding In-House Team

Outstanding Consumer Agency

Outstanding Corporate Agency

Outstanding Healthcare Agency

Outstanding Public Affairs Agency

Outstanding Technology Agency

Outstanding Boutique Agency

Outstanding Small Agency

Outstanding Midsize Agency

Outstanding Large Agency

Outstanding Extra Large Agency

Agency of the Year

   


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