Nitin Mantri

PR pros can sit back, relax and enjoy the AI disruption

By Nitin Mantri, 26 July 2023

AI may signal an era of disruption for PR professionals, but it doesn't mean it's entirely disruptive to their human creativity and potential, shares Nitin Mantri.

Joseph Barratt is the chief executive officer at Mutant Communications

How the fintech industry should approach communications in a recession

By Joseph Barratt, 26 July 2023

Some sectors and companies focus on quick wins over the longer-term foundational building as they face difficulty raising funding, pressures on profitability, and a general sense of gloom and doom. But fintech appears to be bucking the trend, says Mutant's Joseph Barratt.

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DDB Philippines pays hefty PR price in wake of bungled tourism campaign

DDB Philippines pays hefty PR price in wake of bungled tourism campaign

5 July 2023 by Nikita Mishra

DDB Philippines suffers a $900,000 contract loss and countless more in negative PR following tourism stock footage drama, but some critics feel the Philippines Tourism may have contributed to their own reputational crisis.

Can resale programs make fast fashion sustainable? Zara is trying to find out

Can resale programs make fast fashion sustainable? Zara is trying to find out

31 May 2023 by Lisa Lacy

Fashion retailers face a tricky balance regarding environmental efforts.

How momfluencers came to dominate influencer marketing

How momfluencers came to dominate influencer marketing

17 May 2023 by Matthew Keegan

A marketer's dream for household spending, momfluencers might be acing the social media game with spotless kitchens and perfect lives, but are they pedalling an unreal construct of real motherhood?

The big issues brands must tackle to deliver seamless consumer experiences

The big issues brands must tackle to deliver seamless consumer experiences

3 May 2023 by Shawn Lim

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

Neurodiversity in campaigns: the benefits of tapping into the world’s largest minority group

Neurodiversity in campaigns: the benefits of tapping into the world’s largest minority group

26 April 2023 by Matthew Keegan

Great minds don't always think alike. This Autism Awareness Month, we're moving the dial on DEI to discuss why accessibility is still not high on the marketing agenda and why adland needs to think differently to make neurodiversity an asset.

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