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July 4th 2025During our recent trip to Naples, there was a lovely moment when shooting outside Marinella, the famous tie shop. Maurizio Marinella (above) the proprietor, came out and greeted me. “Simon, come in, come in!&rdquo...
Old friends
During our recent trip to Naples, there was a lovely moment when shooting outside Marinella, the famous tie shop. Maurizio Marinella (above) the proprietor, came out and greeted me. “Simon, come in, come in!&rdquo...
Latest Posts
The cornucopia of Cilento in Naples – and buying v...
July 2nd 2025It would be easy to walk past Cilento in Naples. I know because I've done so myself, several times. There’s a good chance your eye will be caught by a silk tie in the window, or a bottle of perfume sitting th...
The cornucopia of Cilento in Naples – and buying v...
It would be easy to walk past Cilento in Naples. I know because I've done so myself, several times. There’s a good chance your eye will be caught by a silk tie in the window, or a bottle of perfume sitting th...
The Decorum by Kamoshita: Review
June 30th 2025By Manish Puri . There’s an aversion to hyperbole here at Permanent Style. So, when I say that, having visited Bangkok earlier this year, I think The Decorum might just be the most exciting menswear retail hub in t...
The Decorum by Kamoshita: Review
By Manish Puri . There’s an aversion to hyperbole here at Permanent Style. So, when I say that, having visited Bangkok earlier this year, I think The Decorum might just be the most exciting menswear retail hub in t...
Introducing: The hand-loomed Madras shirt
June 27th 2025This is our final product this summer, a Madras shirt hand-woven in the traditional manner in Chennai, and then hand sewn in Naples. It’s pure cotton, and has a striking but quite sophisticated check we first used ...
Introducing: The hand-loomed Madras shirt
This is our final product this summer, a Madras shirt hand-woven in the traditional manner in Chennai, and then hand sewn in Naples. It’s pure cotton, and has a striking but quite sophisticated check we first used ...
How the Permanent Style Madras was woven
June 25th 2025On Friday we’ll be launching our hand-woven Madras shirts, a collaboration we’re really proud of - both because of the people we visited in Chennai that made it so authentically, and because of the unique com...
How the Permanent Style Madras was woven
On Friday we’ll be launching our hand-woven Madras shirts, a collaboration we’re really proud of - both because of the people we visited in Chennai that made it so authentically, and because of the unique com...
Picasso’s tailor: An artist’s spirit in clothing
June 23rd 2025By Marcos Eliades. The story of Pablo Picasso’s tailor is a fascinating one. Long a fan of tailoring, Picasso eventually came to trust the Neapolitan tailor Michel Sapone completely, feeling he embodied the artist&...
Picasso’s tailor: An artist’s spirit in clothing
By Marcos Eliades. The story of Pablo Picasso’s tailor is a fascinating one. Long a fan of tailoring, Picasso eventually came to trust the Neapolitan tailor Michel Sapone completely, feeling he embodied the artist&...
Finally getting it right: The tobacco linen suit
June 20th 2025Over time, I am certainly dressing better - more tastefully, more expressively and more personally - but there are ups and downs. The trend might be upwards, but it’s still a scatter diagram. My history with tobac...
Finally getting it right: The tobacco linen suit
Over time, I am certainly dressing better - more tastefully, more expressively and more personally - but there are ups and downs. The trend might be upwards, but it’s still a scatter diagram. My history with tobac...
