RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1,500+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter

Website

http://www.rtbhouse.com

External link for RTB House

Industry

Technology, Information and Internet

Company size

1,001-5,000 employees

Headquarters

Warsaw, Poland

Type

Privately Held

Founded

2012

Specialties

personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance, and technology

• Edo Povel

  Country Manager, Benelux

• Pepijn Breijder

  Commercial leader and Advisor | ex-Criteo | ex-Yahoo!

• Gonzalo Figares

• Thomas O'Neil

  Director of Enterprise Sales at RTB House - Deep Learning AI

• RTB House

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  Is your media budget aligned with where your audiences actually spend their time?On 25 March at 11:00 AM GMT, our "Mastering the Modern Media Mix" webinar tackles this critical question. Join performance marketing experts for a discussion on navigating today's fragmented digital landscape and optimizing your channel strategy for 2025.Don't miss this episode of our "Beyond the Banners" series. Sign up now:https://lnkd.in/efbP6RJq

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  It’s time for another Cookieless Newsroom—our monthly recap of the biggest updates in privacy-friendly advertising.The stories covered in this edition include: - The European Data Protection Supervisor clarifies that pseudonymized data isn’t considered personal if re-identification isn’t feasible.- French regulators consider ordering Apple to halt anti-competitive App Tracking Transparency practices, with fines up to 10% of turnover- A new Incognito Mode update introduces a two-hop proxy for added IP protection, impacting only third-party contexts.Stay ahead of industry changes—read the full update here:https://lnkd.in/dQwYuK_6

  Cookieless Newsroom: Shifting Sands in Digital Advertising and Regulation | RTB House

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  Our very ownAleksandra Drozda has been featured inPerformance Marketing World. She shares her thoughts on what marketers need to do beyond International Women's Day to drive real change.At RTB House, we believe that meaningful action speaks louder than words, and Ola’s insights highlight the steps the industry can take to create lasting impact.📖 Read the full article here:https://lnkd.in/d8PjzA2JLet’s keep the conversation going!

  International Women’s Day 2025: Marketers need to take action to inspire change

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  In today’s competitive digital landscape, advertisers need every edge they can get. In her latest article forNewDigitalAge, our very ownAleksandra Drozda explores how a multiple retargeting strategy can drive better performance, increase reach, and strengthen campaign resilience.Why limit yourself to a single provider when combining independent retargeting partners can unlock more conversions and better results? Discover the benefits of diversifying your approach:🔗Read the full article here:https://lnkd.in/du34qhzf

  Strength in numbers – the power of multiple retargeting strategies - New Digital Age

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  Tenhil GmbH & Co. KG is one of the leading providers of recruiting solutions in Germany.Working with RTB House on retargeting and prospecting helped them achieve:39.6% lower CPA72.6% increase in job views68.4% increase in campaign budget.TENHIL were so pleased they added 2 affiliated companies to the partnership.Watch the full-length video:https://lnkd.in/eCbiSfkd

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  Day 1 of eTail West is in the books—packed with insightful sessions, great conversations, and top-tier networking! Now, the RTB House team is ready for Day 2!Stop by Tabletop W23, by the speakers' ready room, to see how we’re accelerating revenue and customer loyalty with Deep Learning-powered First-party Advertising.Don’t missJaysen Gillespie kicking off the main stage today at 8:30 AM with insights on customer-centric innovation in eCommerce.Let’s keep the momentum going!#adtech#performance#etailwest#ecommerce

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  “Hey ChatGPT, how should we introduce our blog post on social media? It explains what Generative AI is and how it works.”🤖 "Sure! Generative AI isn’t just generating hype—it’s generating (almost) everything. From text and images to video and marketing insights, AI is transforming industries."But how does it actually work? And what does it mean for marketers?We break it all down in our latest article:https://lnkd.in/djnSNkVA#generativeai#marketingai#deeplearning

  What is generative Al and where did generative AI come from? | RTB House

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  Join us at One to One Retail E-commerce, brought byOne to One E-Business, on 11, 12, and 13 March 2025 in Monaco, where global thought leaders in customer experience will gather to explore the latest trends.Make booth H017 a stop on your networking rounds and talk to RTB House about online ads that resonate, and campaigns that scale.#rtbhouse#1to1monaco

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  eCommerce is booming—are you getting your fair share? 🚀Find out ateTail™ West, February 24–27.Stop by Tabletop W23 to meet our team and discover how we drive incremental online sales at scale with Deep Learning-powered First-party Advertising.Or catchJaysen Gillespie, VP of Product Marketing and Insights, live on the main stage as he shares how to win in the eCommerce boom with customer-centric innovation.Don’t miss it: Wednesday, Feb 26 at 8:30 AM. See you there!#adtech#etail#ecommerce

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• RTB House

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  It’s time for another Cookieless Newsroom—our monthly review of the most important news in the privacy-friendly advertising field. Stories covered in this edition include: - Fingerprinting under fire: The UK ICO calls out Google for allowing fingerprinting on connected TV (CTV).- Amazon vs. Criteo: Amazon launches its Retail Ad Service, directly challenging Criteo’s market.- Google’s latest moves: A new open-source measurement tool, Incognito IP masking, and a Q4 Privacy Sandbox report.Stay ahead of industry changes—read the full update here:https://lnkd.in/dtZhV8Zv

  Cookieless Newsroom: Shifting Sands in Digital Advertising & Regulation | RTB House

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