Organizations want actionable insights, but what elements are necessary to ensure the data is reliable? How can tech leadership and operations gather data quickly enough to remain relevant?

In this podcast episode, Harry Folloder, chief digital and technology officer for Alorica; and Brooke Huling, chief product officer for Accruent, came together for a Breaking Bread session to discuss their perspectives on leveraging predictive data.

What type of data is real and vital for forming campaigns and strategies? How do organizations balance security, privacy, and compliance with predictive data? How fresh must data be to deliver on predictive analytics? How can they balance the use of AI in this mix, especially if that data might be collected and kept by third-party AI?

In a tabletop exercise that followed, they tackled scenarios to help a fictional company, Questionable Ideas, navigate the use of predictive data in ethical, secure ways -- even when questionable ideas get introduced.

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