2025 IAB PlayFronts - Agenda Announced!

Registration Open: 2025 IAB Public Policy & Legal Summit

2025 IAB NewFronts: Registration Open!

Get Ready for the 2025 IAB NewFronts! Spanning the week of May 5-8, 2025 across New York City, the 2025 IAB NewFronts is set to showcase the latest digital video content and innovations. IAB NewFronts is the world’s largest digital content marketplace – committed to creating valuable partnerships between brands and native digital content. Join … Continued

New! IAB Video Compliance Brief: Privacy, AI, and More

As privacy laws, AI governance, and FTC rules rapidly evolve, advertisers face growing complexity in video ad compliance. From tightening data privacy laws and AI restrictions to new subscription billing rules and children’s privacy protections, understanding the shifting landscape is critical. The IAB Video Compliance Brief, a new quarterly series from the IAB Media Center, … Continued

Read Blog Now: Exploring Video Ad Alternatives

In August 2022, IAB Tech Lab released updated Ad Format Guidelines for Digital Video and Connected TV (CTV) to enhance transparency and standardization in video advertising. The idea behind the guidelines was to introduce clear distinctions about what is in-stream video and what isn’t. Previously, due to loopholes in the previous definition, there were many … Continued

Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization

Last year, IAB conducted a survey revealing the value that consumers place on the free and open internet and their appreciation for the role that data and personalized advertising play in sustaining it. This year, IAB expanded its research to explore awareness, usefulness, and perception of privacy legislation among U.S. consumers, as well as those … Continued

IAB State Privacy Law Survey Webinar

As the regulatory landscape rapidly evolves with 19 states enacting data privacy laws, the digital advertising industry continues to balance complying with the new requirements under each state privacy law with enhancing the scalability and efficiency of their compliance program. The IAB Legal Affairs Council seeks to improve clarity and consensus around the application of … Continued

It’s Time for the Ad Industry to Ditch Fixed-Size Ads

The advertising industry has long struggled with inconsistent creative ad specifications. Every publisher and platform has its own requirements, forcing brands and agencies to create multiple versions of the same ad—often for nearly identical sizes, like 300×250 vs. 300×300. If you’ve worked in ad operations, you know this pain well. How many ads get rejected … Continued

IAB Data Protection Assessment (DPA) Template

Compliance with U.S. state privacy laws is paramount in the fast-evolving landscape of digital advertising. Most U.S. state privacy laws require a controller to conduct a data protection assessment for personal information processing activities that present a heightened risk of harm to consumers. Such activities generally include processing personal information for purposes of targeted advertising, … Continued

Level Up with IAB's Gaming 360 Course | Enroll Now

Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the … Continued