Mexican singer/songwriterPaloma Morphy took home the golden gramophone for Best New Artist at the 2025 Latin GRAMMYS. The Mexico-City based artist is both bringing her country’s alternative music scene to the forefront and reshaping its sound. 

On her May 2025 debut album,Au, Morphy threw the very concept of genre out the window. Songs like "(sola)" — which was nominated for Best Alternative Song — prove that Morphy can create personal and heartfelt songs that resonate without chasing trends. On stage at the Biggest Night in Latin Music, Morphy dedicated her Best New Artist win to other outside-the-box musicians like herself. 

"Okay, I have three things to say," Morphy said in Spanish during her acceptance speech. "I want to thank all the people that believed in me. That believed in me so much that I could believe in myself. If you have a song that you're ashamed to upload, upload the song. And if you're sad, find that drive to keep moving forward, do it because maybe it will lead you to a GRAMMY."

Since launching with the Latin GRAMMYS, the Best New Artist award has been highly coveted. Past winners include Colombian rockerJuanes, Spanish croonerDavid Bisbal, disruptive Puerto Rican actCalle 13, and global pop starKAROL G. Recent winners include Mexican singer/songwriterSilvana Estrada, who tied with the lateÁngela Álvarez,Joaquina, and last year's breakout starEla Taubert.

Ten musicians from across Latin America, Spain, and the U.S. were vying forthis year's Best New Artist award. The diverse group included Venezuelan singer Alleh, who has a viral hit this year with"capaz (merengueton)," Colombian singer/songwriter Annasofia, Brazilian virtuoso Juliane Gamboa, and Che Guevara and Pablo Milanés' granddaughter Camila Guevara.Isadora, the daughter ofLatin pop iconChayanne, hit-maker Alex Luna, Afro-Brazilian musician Sued Nunes, and Ruzzi, were also nominated.C. Tangana collaborator Yerai Cortés made history as the first flamenco guitarist to be nominated for Best New Artist.

This month,the Recording Academy reached a groundbreaking milestone with the official launch ofCrear Música, the newest wing of the Academy'sDREAM (Diversity Reimagined by Engaging All Music-People) Network, which uplifts and connects Latin creators across the music industry.

Held at CHICA at the Venetian Resort Las Vegas duringLatin GRAMMY Week 2025, the launch event marked a landmark celebration that brought together artists, executives, community leaders, and Latin GRAMMY nominees for a morning that blended connection, conversation, and live performance all centered on one idea: music as a bridge between cultures.

Part of the Recording Academy'sDREAM Network, an inclusive network of member resource groups spotlighting the contributions and initiatives of creators and professionals from diverse cultural backgrounds, Crear Música reflects the Academy's ongoing commitment to inclusion and cultural representation. Developed in partnership with theRecording Academy's Los Angeles Chapter, theLatin Recording Academy, and SESAC Latina, the program underscored a shared goal: expanding opportunity, access, and visibility for Latin creators across the global music landscape.

During his opening remarks, Recording Academy CEOHarvey Mason jr. spoke about the importance of this collaboration — ensuring that Latin music is not only celebrated during GRAMMY season, but supported year-round through meaningful engagement and equitable opportunity.

"Our goal has always been to make sure the Academy reflects the world of music it represents," Mason jr. said in his speech. "That means amplifying Latin creators, building bridges with our partners at the Latin Recording Academy, and continuing to grow a membership that's as diverse and dynamic as the music itself."

Recording Academy staffers and guests attend the Crear Música: Elevating Culture, Empowering Community event on Nov. 12, 2025, in Las Vegas, Nevada | Photo: Monica Schipper/Getty Images for The Latin Recording Academy

Event guests enjoyed a Latin-inspired menu curated by Chef Lorena García, whose culinary artistry at CHICA reflected the same vibrancy and storytelling spirit celebrated on stage. Chef Lorena also shared heartfelt remarks about the power of art. She spoke about the deep connection between music and cooking, two creative languages that tell stories. Welcoming nominees and guests with warmth, she reminded the room, "Esta es tu casa y este es tu día" ("This is your home and this is your day"), emphasizing that music "connects us all as Latinos — as artists and as dreamers."

The program featured a moving performance by Nic, whose soulful set embodied the heart of Crear Música: authenticity, emotion, and cultural pride. Her performance transformed the room into a shared space of reflection and joy, reminding attendees that music remains one of the world's most powerful storytellers.

Nic performs at the Crear Música: Elevating Culture, Empowering Community event on Nov. 12, 2025, in Las Vegas, Nevada | Photo by Monica Schipper/Getty Images for The Latin Recording Academy

Before the performance, Qiana Conley, Senior Executive Director of the Recording Academy's Los Angeles Chapter, delivered remarks on the importance of mentorship, collaboration, and the Chapter's role in bridging the Recording Academy and Latin Recording Academy communities, particularly through dual membership and local engagement.

"Crear Música is more than a celebration, it's a commitment," Conley said. "For the first time, all Latin Recording Academy Voting Memberswere invited to join the Recording Academy, an important step toward a more inclusive and representative membership body."

A Commitment To The Future

As one of the eight DREAM Network groups, Crear Música serves as the Recording Academy's dedicated hub for Latin creators. Its mission is to strengthen ties between the Recording Academy and Latin Recording Academy, build professional pathways, empower and elevate Latin voices in music culture, and celebrate the diversity and excellence that define Latin music today.

The Crear Música event signaled a new chapter, one in which visibility meets action and cultural celebration becomes a sustained commitment.

"This is just the beginning," Ricky Lyon, Director ofDiversity, Equity & Inclusion (DEI) for the Recording Academy, said in his opening remarks. "We're building something that lasts far beyond Latin GRAMMY Week — a year-round movement that ensures every creator feels seen, supported, and part of the story."

Recording Academy staffers and guests attend the Crear Música: Elevating Culture, Empowering Community event on Nov. 12, 2025, in Las Vegas, Nevada | Photo by Monica Schipper/Getty Images for The Latin Recording Academy

About Crear Música

Part of the Recording Academy'sDREAM Network (Diversity Reimagined by Engaging All Music-People),Crear Música is a community-based initiative designed to connect and empower Latin creators and professionals across the industry through opportunity, mentorship, and storytelling that reflects the depth and impact of Latin music worldwide.

About The DREAM Network

TheDREAM Network is the Recording Academy's inclusion engine, designed to amplify underrepresented voices, expand access, and build equity across the music ecosystem. Through eight community networks and emerging leadership programs, the DREAM Network ensures that every creator has space to be seen, heard, and supported. The DREAM Network is composed of eight priority resource groups:

• Women in the Mix: To build a community for all women and increase representation within the Recording Academy and in the music industry.

• Black Music Collective: Dedicated to the inclusion, recognition, and advancement of Black music and its creators and professionals.

• GRAMMYs Next Gen: Supports and empowers the next generation of music creators and professionals.

• Academy Proud: Positions the GRAMMY organization as the LGBTQIA+ inclusion leader for our members and the music community at large.

• Gold Music Alliance: Fosters meaningful connections and elevates the impact of Pan-Asian members and allies within the GRAMMY organization and the music industry.

• Crear Música: Celebrates the Latino culture, develops members, and positively impacts the music community.

• Indigenous Peoples Network: Develops a global community contributing to the preservation and honoring of Indigenous peoples and their traditions in music.

• RAA+D (Recording Academy Accessibility and Disability): A commitment beyond compliance by achieving true accessibility for everyone in our music community.

Learn more about Crear Música and the Recording Academy'sDiversity, Equity & Inclusion (DEI) initiatives,recent DEI achievements, and year-round work to support artists, creators and music professionals of all backgrounds.

Bad Bunny finally conquered the covetedAlbum Of The Year category at the 2025 Latin GRAMMYS— and did so with his most political album to date.

DeBÍ TiRAR MáS FOToSearned the Puerto Rican singer his fifth and final win of the night, bringing Benito to a career total of 17. Following the Biggest Night in Latin Music, Bad Bunny is now one of the most-awarded artists in Latin GRAMMYS history.

OnDeBÍ TiRAR MáS FOToS("I Should Have Taken More Photos"), the artist born Benito Antonio Martínez Ocasio pays tribute to his native Puerto Rico — not only through an array of genres, such as salsa, but also through the figure of thejíbaro, a Puerto Rican cultural symbol.

"I want to dedicate this award to all the children and young people of Latin America, and especially those from Puerto Rico," said Bad Bunny upon receiving the award, also dedicating the Latin GRAMMY to a new generation of Puerto Rican artists such as Rai Nao, Dei V, Omar Courtz, Chuwi, among others.

"Never stop dreaming and being yourselves; never forget where you come from. There are many ways to serve your country; we chose music," he added.

The LP includes tracks like the namesake "DtMF," a deeply nostalgic viral hit that resonated not only among Puerto Ricans but also throughout Latin America. The song also received the Latin GRAMMY for Best Urban/Urban Fusion Performance and Best Urban Song. 

Bad Bunny arrived at the 2025 Latin GRAMMYS as the artist with the most nominations of the night, with 12 categories. He also took home the award for Best Reggaeton Performance for "Voy a Llevarte Pa' PR." In between his wins, Benito performed "WELTiTA" with Chuwi — another song fromDeBÍ TiRAR.

Other nominees includedRauw Alejandro (Cosa Nuestra),CA7RIEL & Paco Amoroso(PAPOTA),Gloria Estefan (Raíces),Vicente García (Puñito De Yocahú),Joaquina (al romper la burbuja),Natalia Lafourcade (Cancionera),Carín León (Palabra de To's – Seca),Liniker (CAJU),Elena Rose (En las Nubes – Con Mis Panas) andAlejandro Sanz(¿Y Ahora Qué?).

Alejandro Sanzdidn't just add to his Latin GRAMMY count at the2025 Latin GRAMMYS — he extended his reign of a major category.

The legendary Spanish singer/songwriter took home his eighth Record Of The Year trophy, for "Palmeras en el jardín." He leads the category with the most career wins, also claiming the honor in 2001, 2002, 2004, 2005, 2006, 2019, and 2020.

During this year's Record Of The Year acceptance speech, the Spanish singer celebrated the power of music, while also addressing the elephant in the room with a smile: "Music gives us life. Thank you so much to everyone… Benito, I robbed you, I'm so sorry. Karol, I'm sorry."

Of course, he was referring to his fellow Record Of The Year nomineesBad BunnyandKarol G; the former had two songs in the category, "BAILE INoLVIDABLE" and "DtMF," while Karol G'sSong Of The Year-winning"Si Antes Te Hubiera Conocido" was also nominated. (The other nominees wereCa7riel & Paco Amoroso's "EL DÍA DEL AMIGO" and "#TETAS";Jorge DrexlerandConociendo Rusia's "Desastres Fabulosos";Natalia Lafourcade's "Cancionera";Liniker,Amaro FreitasandAnaVitória's "Ao Teu Lado"; andZoe Gotusso's "Lara.")

"Palmeras en el jardín" is classic Sanz — a heartfelt, dramatic power ballad. It's about wanting to do everything you can to try to make your love happy, even if that means planting palm trees in the garden, as the title implies, to remind them of their home. The track is a nod to his ex-partner, Cuban multimedia artist Rachel Valdés.

"When I made it, I hesitated about whether to release it … but then I said, this is who I am," Sanzsaidof the song at Billboard Latin Music Week in October. "In the last year, I've learned not to be afraid of that. To say, well, there are much worse things in life than showing that you have a heart."

"Palmeras en el jardín" is the opening track to Sanz's 2025 EP,¿Y ahora qué?, which also earned the crooner a Latin GRAMMY for Best Contemporary Pop Album. The now 24-time Latin GRAMMY winner brought another tender¿Y ahora qué?track, "El vino de tu boca," to life with a dynamic performance, during which he debuted an upbeat new flamenco-guitar-infused song, "Las Guapas," from his upcoming album.

Karol Gadded two more golden gramophones to her collection at the2025 Latin GRAMMYSthanks to "Si Antes Te Hubiera Conocido," one of which marked a milestone for the singer/songwriter: her first win for Song Of The Year.

The smash single also won Best Tropical Song — Karol G's first win in that category, too — but she wasn't able to accept that award. So when she stepped onto the Latin GRAMMYS stage to receive her Song Of The Year trophy, she delivered a heartfelt speech about what the moment meant for her.

"The only thing I want to say is that lately everyone has an opinion, lately there are so many people giving their opinions about what people should or shouldn't do, what they should wear, what they shouldn't wear, how they should come, how they should do whatever," the now eight-time Latin GRAMMY winner said in Spanish. "And in a way, I started to feel that everything I was doing stopped being right, that I was losing my magic, that I was losing my charm."

As the singer shared, she was able to tune out the negativity to createTropicoqueta, which features "Si Antes Te Hubiera Conocido": "The only thing that was left from all that for me was going back to my roots, back to the intention and the purpose — that I do what I do because I love it, because I enjoy it, and because I was born to do it.

"This award is giving me the opportunity to say it," she added. "I'm not saying it for myself, I'm saying it because there are so many people at home thinking they're not good enough or not professional enough to do what they want to do."

Inspired by the vibrant energy of the Dominican Republic and paying tribute to merengue and mambo, "Si Antes Te Hubiera Conocido" is a lyrical reflection on how life might have been if love had arrived sooner. But while the song asks "What would have been If I had met you before?," Karol G urged those listening to trust their instincts and take chances. 

"Forget about the world, forget about the noise, and when you stop worrying about other people's opinions, the only things left are love and passion — beyond talent, passion and obsession for what you've done," she declared.

And as if receiving the Song Of The Year honor wasn't special enough, as Karol G pointed out, this year's category included "impressive people." "Si Antes Te Hubiera Conocido" won overBad Bunny's "BAILE INoLVIDABLE" and "DtMF,"CA7RIEL & Paco Amoroso's "El Día del Amigo" and "#Tetas," Natalia Lafourcade's "Cancionera,"Mon Laferte's "Otra Noche de Llorar,"Andrés Cepeda's "Bogotá," "Palmeras en el Jardín" byAlejandro Sanz, andLiniker's "Veludo Marrom."