Fill your eyes
withfame
Our success story began with Antonio Caliendo, the world's first football agent, who managed the professional careers of football legends such as Aldair and Baggio. Thanks to his extensive experience and global vision of football, he launched the "Golden Foot Awards" and created the "Champions Promenade" in Monaco, a unique concept in the world featuring the footprints of the greatest names in international football.
Read moreOur four key brands

About us
Founded in Monaco in 2001, “Image Promotion Company SAM” represents and promotes football players, offers management services for all product brands and associated clubs, as well as sponsorship, career management and consultancy activities in the field of football.
Our role also extends to the commercial management and advertising promotion of all image rights (including television) relating to footballers. We also organise and promote sporting events. Finally, we manage the “Champions Promenade”, the “Legends Association”, the “Golden Foot Café” and organise the annual “Golden Foot Awards”.
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Discover our key brands
Through our internationalGolden Foot brand, we offer a wide range of services, from football agents to advertising promotion for footballers, career management and football consultancy. Also, we manage the“Champions Promenade”, featuring the footprints of the world’s greatest football players and organise the annual “Golden Foot Awards”, held in Monaco since 2003. Through our association“Golden Foot Legends”, which has a strong humanitarian and social vocation, we propose various projects such as the construction of modular clinics, retirement homes in remote areas and sports facilities using environmental-friendly technologies and materials. Thanks to digital and immersive technologies, we will soon be able to pass on to future generations the stories of those who have left their mark on the world of football through our“Golden Foot Cafe” and the“Champions Promenade” in Monaco.
Our brands
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Events


News
Lautaro Martinez leaves his mark on Monaco and wins coveted trophy
Monaco Matin
02/11/2024
Champions League 2024/25: Golden Foot invited by UEFA

Yildiz as mature as Baggio and Maradona were. Chiesa? We spoke to “The Father”
TuttoSport - Online Sport Media
25/02/2024
Franz Beckenbauer sadly passed away yesterday, but he left an eternal mark by leaving his footprints on the Golden Foot Champions Promenade in Monaco.
Newspaper name : Nice-Matin Group
08/01/2024
2024, the year Monaco becomes a temple of football?
Newspaper: Monaco-Matin from Groupe Nice-Matin
03/01/2024
The Golden Foot: The award so tough to win that Lionel Messi still hasn’t won.
Website: givemesport.com
02/01/2024
Golden Foot awards make key changes as Lionel Messi bids to complete football once and for all.
Magazine name: Sport Bible
20/12/2023