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Patrick Dixon is often described in themedia as Europe's leadingFuturist, and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50), amongst the world's best keynote speakers.

Many Futurist keynote speakers give wild and sensational views of a future that never happens.

In contrast, over the last 25 years,Patrick Dixon he has been one of the world's leading authorities on global trends.

He has given Futurist keynotes to a wide range of industries and clients, working with over 400 of the world's largest companies, including Google, Microsoft, IBM, Hewlett Packard, Phillips, GSK, UBS, RBS, Airbus, BP, Shell, Nokia, Siemens, AT&T, Allianz and Prudential.

He is author of 18 books includingThe Future of Almost Everything which contains hundreds of insights from his recent Futurist keynotes to every industry. He has given Futurist keynotes to audiences 53 nations.

"HowAI Will Change Your Life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book onAI is published in September 2024 by Profile Books. It contains 38 chapters on the impact ofAI across different industries,government and our wider world.

So can Futurists really predict the Future?

Patrick Dixon answers:

Here arelinks to hundreds of Futurist predictions and forecasts I have given in the past as an globalstrategy advisor to multinationals, and as a Futurist speaker.

The key to all such keynotes is focussing on major trends which will transform the next decades: which are themselves evolving in relatively predictable ways.

Here for example is an article I wrote recently for Wired Magazine -how to be more accurate in making forecasts, based on my experience over many years working at board levels and below in every industry in over 60 nations, to predict trends which impact their future.

"Allleaders are Futurists to some degree: they have to think ahead and plan for tomorrow and that means constantly watching out for the latest trends.

Allleaders need a clear and compelling vision of a better world

"You may think that you have the beststrategy and changemanagement programme, but if the world changes in a way you don't expect, you can just land up going faster in the wrong direction."

"Some industries have to take a very long term view. For example, thepharmaceutical industry has to guide new products through a 15 year development pipeline, and then aims to sell for 10 years until patents expire - so their own Futurists always have to take a view about the future ofhealth care two decades or more ahead. Theoil industry may need 10-20 years to make a decent financial return from a new deep sea oil field, in order to justify investing in huge amounts of infrastructure. So their Futurists have to work out what they think oil prices could be in 10 to 20 years time."

Need a world-class Futurist keynote speaker? Phone Patrick Dixon now or email.

"Professional Futurists spend almost all their time listening and observing, talking to history-makers in many different industries and nations, taking a wide view of unfolding events.

Futurist speakers with a track record, whose insights have been proven in the past to be helpful, are in very high demand from largecorporations as they refine their strategies. Futurist speakers are usually very well travelled, have deep insight into different cultures, personal experience ofemerging markets and are constantly watching out for new influential groups."

Institutional blindness is a greatrisk to any large corporation and all Futurists can be affected by it if they spend too much time in one business or sector. Too much time by bankers with other bankers. Too much time by phone company people with other phone company people.

The result can be disaster.

That is why, as I say, all the most prominent Futurists tend to work across a very wide range of industries, cultures, nations."

"Futurists also need detailed understanding of each business they advise, and are used to identify major new market opportunities as well as to help identify and manage risks.

Many best-known Futurists operate as independent advisors rather than as an integral part of large organisations. Having said that, Futurists are found in every large organisations, working on strategy, design, research and development and so on.

"Some say that because no-one can see the future clearly, Futurists are a waste of time. But the fact is that every businessstrategy depends on taking a view about future competitor activity, future consumer trends, future regulation, future prices of raw materials, future demographic changes.

So the work of Futurists is fundamental to every business success. Futurists protect and enhance business performance, add toshareholder value and keepcorporations one step ahead of competitors, but only so long as organisations are agile enough to be able to embrace change."

"Futurists save cost and time: the earlier a trend is spotted, the more time a business has to prepare, adapt products, roll out new advertising, relocate factories, hire new staff."

Futurists use well-established methodologies to scan the horizons for relevant data, which is then weighted according to significance, based on potential to disrupt existing markets, value of the market affected, and other factors.

One of these methodologies is to construct scenarios with varying degrees of realism, as a launchpad to think more widely, and also as a way to test existing strategy."

"Most debates atFuturist conferences, or afterFuturist keynote conference presentations are about timing rather than substance. Many major trends are beyond dispute: the role of theFuturist is to evaluate their importance to the specific business interests of the corporation."

"Examples of these huge and very long term trends are: fall oftelecom and IT costs towards zero; gradual ageing ofEurope and China, compared to the young populations of India and Turkey; limited resources of water, oil, and other essentials; shift ofeconomic power from developed to emerging nations; transition from IT / web access fixed to one place, to an always on, mobile world of connected people and things. While Futurists may debate about their relative significance to a particular business plan, their strength as global trends is beyond doubt."

For moreFuturist views and keynotes on future of marketing, leadership, management, motivation, future real estate, future oftravel and tourism, trends inbanks and banking, future of financial services and insurance,retail trends, future of manufacturing, wholesale, distribution, supply chains and logistics, future of energy,green tech and transport, future food and drink industry, future ofhealth care, pharma trends, and so on, see links below:

Need a world-class Futurist keynote speaker? Phone Patrick Dixon now on +44 7768 511390 or email.

Futurist presentations - over 300Futurist conference keynote speeches, lectures and presentations for a wide variety of clients and industries

Futurist videos - hundreds of futurist keynote videos with over 6 million video views

Patrick Dixon -Futurist keynote speaker biography

How great conference speakers can transform your business - and make or break your career if you are an event organiser. Secrets of all great conference speakers.

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So can Futurists really predict the Future?

Allleaders need a clear and compelling vision of a better world

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