Cynopsis: DIGITAL

04/14/08

Good morning, it’sMonday, April 14, 2008,and this is your first early morning digital briefing.

The creators of the hit interactive drama Kate Modern have announced their latest project.MySpace will commission sixty 4-5 minute webisodes ofI love Chieftowndebuting in the fall, following aspiring filmmaker Jamie around east London as she documents an up-and-coming band. It sounds like a perfect way to promote MySpace’s planned online music store as well as test the company’s new distribution deal with Elizabeth Murdorch’s ShineReveille.
 

 
PBS‘Charlie Rose show is preparing to launch a vastly expanded online archive this summer, whittling 4,000 hours of interviews down to offer some 800 clips for embedding and syndication, reportsBeet TV.
 
RadioOne acquired niche social networking companyCommunity Connect for $38 million, including the sites BlackPlanet.com, MiGente.com and AsianAve.com.
 
Call for Content: The60th Primetime Emmy Awards is accepting submissions for original broadband content. This year made-for-digital works in traditional genres such as drama, comedy, animation and reality competition will compete directly against cable and network programming. But new short form entertainment, nonfiction and animation categories have also been created. Go toemmys.tv/awards for all the details.
 

 
Online broadcasting platformUStream raised $11.1 million in Series A funding for new product development from DCM and existing investors Labrador Ventures and The Band of Angels. UStream now counts over 260,000 registered users who generate 350,000+ hours of live streamed content per month.
 
Revision3 is trying out a new clickable web video interface powered byVideoClix, allowing users to click on objects with the video for additional info including product information or background info about the host.
 
TitanTV debuts two new shows today starring VH1 comedian and Glamour columnist Michael Somerville. “Lunch Break with Somerville” offers a rundown on pop culture and current events. “Love, Somerville” is an advice magazine for the lovelorn, co-starring TitanTV personalities Grace Randolph and Liza de Guia.
 

 
The FCC is handing out over $3.9 million in proposed fines to retailers including Wal-Mart, Target and Sears for failing to inform consumers the analog TVs they sold in 2007 won’t be able to receive digital signals without a separate tuner after Feb. 17, 2009. Manufactures such as LG and Vizio are also being fined for labeling violations.
 
Verizon filed suit againstTime Warner Cable in New York last week, claiming its latest cable spots blatantly misrepresent Verizon’s FiOS TV service. According to Verizon the ads falsely suggest that the Verizon service requires a dish; is new to fiber-to-the-home technology; and is inferior to Time Warner Cable’s fiber-optic network. Time Warner Cable, of course, denies any wrongdoing.
 
YouTube is planning to create an ad-free political portal lawmakers can use to reach constituents without violating House rules. Current regulations, set in the 18th century by theFranking Commission, frown on links between campaigns and commerce-related entities – making embedding YouTube videos on representatives’ sites technically illegal, according toThe Washington Post.
 

 
TheNetwork Advertising Initiative, a coalition of behavioral advertising companies including Advertising.com, DoubleClick and Yahoo, released an updated version of principles to help the industry regulate itself. The group suggests ad companies should not create segments targeting children under 13 and refrain from tracking certain health histories including HIV, cancer, or psychiatric conditions. Personal life information including relationship orientation is also out of bounds.
 
MeanwhileMicrosoft dealt with the privacy hot potato by proposing its own 5-tiered structure for self-regulation. The plan outlines practices pertaining to collection data about site visitors, delivering ads on unrelated sites, behavioral advertising practices, use of personally identifiable information and use of sensitive personal data.
 
Despite the apparent elegance of a single, unified search ad system, advertising executives worry that a combinedGoogle andYahoo search product would drive cost-per-click marketing prices higher by eliminating all competition in the marketplace, according to a report inThe Wall Street Journal.  Media buyers are also concerned about glitches caused by integrating the two systems.
 

 
YouTube released a new discovery tool allowing producers to track how users are finding their videos. The YouTube Insights tool identifies whether or not viewers arrived there by conducting a search on Google or YouTube, browsing “related videos,” clicking from an external link or watching from embedded clip off the site.
 

 
Dan Levi is joiningZoom Mediaand Marketing asSVP/Digital Media and Strategic Partnerships, a newly created position. Previously, Dan was Chief Marketing Officer of Monster.com’s Internet Advertising Division.
 
GlamMedia expanded its sales team hiring former iVillage National Sales DirectorMatthew Schulte asVP/Eastern Region Sales. Matthew will be based in Glam’s New York office.
 
Gaming-themed online publisherGiant Realm has hired former Maxim Digital and NBC Universal marketerPauline DeRosier asMarketing Director to help create and manage custom marketing campaigns for clients. She is among a new group of Giant Realm hires across multiple regions, joining Jim Thorpe, Account Director, Eastern Region;Rebecca Sanders,Senior Account Executive, Western Region; andBina Amin,Associate Account Executive, Eastern Region.
 

 
Where I Stand.com is a social networking site out to add some substance to the whole social networking craze. The site serves as a resource to discover where public figures stand on key issues, a place to hash out contentious issues and a network to meet like-minded people who share the same views. Founder Nick Oliva came up with the idea for the site during the 2004 election, “when everyone was accusing everyone else of every opinion under the sun.” Next up for the site is a Search by Opinion feature, where users can search issues-based blogs by topic.

Later — Wayne
Wayne Karrfalt for Cynopsis:Digital
04.14.08

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JOB OPENING: DIGITAL AE/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply:www.aetn.com/careers.html (4/19)

JOB OPENING: VP, BUSINESS STRATEGY & DEV / LIFETIME TV/LA :  Structure deals that generate maximum revenue for Lifetime’s services (linear, new media &, potentially, mobile) Apply at:http://www.mylifetime.com/about/jobs.html (4/19)

JOB OPENING: DIRECTOR, DEVELOPMENT/Columbia, MD/ Retirement Living TV: Cable network catering to the 55+ demographic has immediate opening. Please visitwww.rl.tv for full description (4/19)

JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC:Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/PPT.Apply online atwww.nbcunicareers.com (#814593) (4/19)

JOB OPENING: RESEARCH ANALYST/WE TV/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog & Mktg team w/data collection & analysis. Nielsen, MRI a +. Res:www.cablevision.jobs ref #5750BR (4/19)

JOB OPENING: LINE PROD/AMC TV/NY:  Mng all phases of prod for non-scripted orig prog for network (stunts, series, fests etc). 5+ yrs exp production, budgets & schedules. Res:www.cablevision.jobs ref #5824BR (4/19)

JOB OPENING: MANAGER, PRODUCTION ACCOUNTING/VoomHD: Oversee Prod Acct process. Track expense v budget, etc. BS/BA req’d. 5+ yrs exp in production env pref’d. Apply to req 5179BR atwww.cablevision.jobs . (4/19)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Norwalk, CT: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 5896BR atwww.cablevision.jobs (4/19)

JOB OPENING: SR WRITER/PRODUCER, CREATIVE SERVICES/MOJOHD/NY: Conceive, Write & Produce on-air promotions, campaigns & shoots for premiere HD ntwrk. 4 yrs exp in ntwrk/agency environment req’d.  Apply to:  resume@indemand.com. (4/19)

JOB OPENING: TRAINING COORD/The Nielsen Co./NY: Training for TV clients for all Nielsen products incl’g Ad*Views,Galaxy Explorer, NPOWER and Arianna. 4 yr deg, 2+ yrs of media exp. Res:brigitte.barrett-johnston@nielsen.com (4/19)

JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume tospconsult@comcast.net (4/18)

JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC: BA/BS; 10+yrs digital advrtsng exp. Resp for strat & implementation of new ad products; manage
new product lifecycles. EOE/M/F/D/AAP. Applywww.mtvncareers.com (4/18)

JOB OPENING: VP, INT, MKTG/ABC Kids/NY:Lead mrktg teams on all cross-platform proposals from creative dev through execution provide guidance/leadership on strat,ideas presentation for integ proposals disneycareers.com Req135965(4/18)

JOB OPENING:  DIRECTOR, MUSIC LICENSING/Current TV/LA, CA:  Oversee & manage music licensing, clearances, libraries, incl. international negotiation & licensing.  3-5 yrs. exp. Musiclegaljobs@current.com ,www.current.com.EOE (4/18)

JOB OPENING:  SR RSRCH DIR/Ent. Rsrch Co/LA: Mng end to end custom projects, proposals, methodology, survey design, analyze data/write reports. Knwldg of ent ind & vendor exp +http://www.epollresearch.com/corp/aboutus/careers.view (4/18)

JOB OPENING:  RSRCH MGR/Ent. Research Co/LA:Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. +http://www.epollresearch.com/corp/aboutus/careers.view (4/18)

JOB OPENING:  EMERGING MEDIA SALES MGR/Fox/NY:Fox Broadcast Ad Sales Team. Exp w/ digital & mobile sales. Exp w/ Mediavisor and Atlas a plus. BS/BA. Please apply atwww.foxcareers.com (4/18)

JOB OPENING:PRODUCT MANAGER/THE SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA:Apply to this position, please click on this link:http://jobs.ea.com/pljb/ElectronicArts/United_States/applicant/jobClick.jsp?count=1&id=7455 (4/17)

JOB OPENING: ACCT COORD/Orange,CA. Adhere to production scheds, screen TV/movies, adhere to standards, coord docs & ad hoc productions/duplication/encoding, support clients & AM. 2-3 yrs entertmt or traffic reqd.Careers@spafax.com (4/17)

JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online:www.scrippsnetworks.com (4/17)

JOB OPENING:  DESIGNER, CREATIVE SERVICES/FINE LIVING KnoxvilleTN: Design product for on-air spots, show packages & other creative projects. 4+ yrs TV Station/cable network experience required. Apply: www.scrippsnetworks.com (4/17)

JOB OPENING:  SALES PLANNER/DISH Network/NY: BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes tojon.rodriguez@echostar.com (4/17)

JOB OPENING:  P&I Analyst/DISH Network/NY:BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes tojon.rodriguez@echostar.com . (4/17)

JOB OPENING:  SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knwldg MTV Brand & Youth culture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Applywww.mtvncareers.com (4/17)

JOB OPENING:  Retail/Brand Coordinator/HIT ENTERTAINMENT/NYC: Manage retail & promotional programs for major retail accts. 2-4 years exp in brand licensing and retail marketing. Resume tohrus@hitentertainment.com .EEO/M/F/V/H(4/17)

JOB OPENING:  MKTG SPECIALIST/OUTDOOR CHANNEL:3+years of mktg experience.  Media experience pref.  Superior writing skills.  E-mailvwindham@outdoorchannel.com .  (4/17)

JOB OPENING:  PAID MKTG INTERN/OUTDOOR CHANNEL:  Part-time. Not for credit.  Recent grad or current student.  Top-notch writing skills.  E-mailvwindham@outdoorchannel.com   (4/17)
 
JOB OPENING: PERFORMANCE MEDIA ANALYST/WebMD/NY: Det. oriented, multi-tasker, self starter, great comm/orgnzt’l skills. Excel Knwlg. 2+ yrs dig. media exp pref’d. Apply:
https://sh.webhire.com/servlet/av/jd?ai=796&ji=2194204&sn=I (4/17)

JOB OPENING: SR. MGR, DISTRIBUTION/GSN/SANTA MONICA CA: Reports to VP. Resp. for subscriber acquisition, retention and related activities. BA + 3 yrs min exp in ent/mktg/sales, cable exp preferred. Res/cvr letter:careers@gsn.com (4/16)

JOB OPENING: MKTG DIR /VeggieTales/Nashville:Create/execute strategies & plans for VeggieTales & other Big Idea brands, dvlp & mng budgets. Exc leadership & presentation skills req’d. 5+ yrs exp. Apply:http://bigidea.com/jobs (4/16)

JOB OPENING: VP  RESEARCH/Fuse/NY: Dvlps & directs all prim & scndry resrch supporting Pgrm, Mktg, Ad Sales & Sr Mgmt. Skg strong leader to expand understdg of viewer behave & awareness. Rez to:msghr@thegarden.com “VPR” in subj  (4/16)

JOB OPENING:SALES PLANNER/Discovery/Atlanta: Supp AE’s dev. proposals/presentations. Strong comm.  Exp w/ rsrch, advrtsng, acct mgmnt. Nat’l Ad Sales exp via ad agency/cable TV vendor a must. Apply:www.discovery.com Req#7806 (4/16)

JOB OPENING:ACCT MGR-DIRECT RESPONSE/BET-NY: CABLE SALESPERSON W/STRONG PRESENTATION SKILLS. COMFORTABLE W/MULTI-PLATFORM & INTEGRATED OPPS. SALES/AGENCY EXP. REQUIRED. EMAIL:MARGARET.MATTHEWS@BET.NET (4/16)

JOB OPENING: RESEARCH DIRECTOR/TVB, New York City: Experience in media sales research/market research. Knowledge of Nielsen NTI & NSI, TNS, Polk, Scarborough, MRI, Excel/PowerPoint. Email resume tocarrie@tvb.org . EOE (4/16)

JOB OPENING: PR MGR/HIT ENTERTAINMENT/NYC:Handle full spectrum of PR programs/initiatives from creation through execution. Min 5 yrs in communications/media/public relations. Resume tohrus@hitentertainment.com .EEO/M/F/V/H(4/16)

JOB OPENING: PUBLICIST /VH1/NYC: BA/BS; 3-4 yrs PR exp. TV experience a must. Strong interpersonal and writing skills; ability to work on multiple tasks simultaneously. EOE/M/F/D/AAP. Applywww.mtvncareers.com (4/15)

JOB OPENING:DIR OF MARKETING/LAentertainment research co: Implement marketing/PR to sell full line of prod/serv. Degree + min 5 yrs mktg mgmt w/PR exp Resume/salary hist tohttp://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA-based: Mng sales team, build new synd/custom biz. Min 3 yrs sales mgmt exp in mrkt resrch sales.http://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENING:MGR CLIENT DVLPMNT/Ent research co/LA-based: Mgr Client Development. Aggressively build new business. Proven track record w/3 yrs Mkt Rsrch sales exp essential.http://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENING: ACCOUNT EXECT/Ent research co/LA-based: Aggressively sell full line of syndicated products. Min 2 years sales exp & ability to demonstrate sales success required. http://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENING:  WEB PRODUCER/Sesame Workshop/NY: Come and play on Sesame Street. Run projects from conception to execution. 3+ years experience required. Applyhuman.resources@sesameworkshop.org (4/15)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes tosmcoor@gmail.com (4/19)

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SPRING/SUMMER INTERNSHIP CREDITS ONLY: INTERN for LA public relations firm specializing in entertainment, visual, culinary and performing arts. DUTIES: manage blogs, research, write press releases, pitch media, learn the business.info@amylevypr.com (4/17)

SUMMER INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/NY/NY:  Interns will have the opportunity to learn the mechanics of a major cable network tv communications dept. For more info/submit resume, visitwww.cablevision.jobs req ID 5913BR (4/15)

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