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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
Beyond bricks and returns: Earning HNI trust in ...
With demand for luxury housing on the rise, personalised messaging, exclusivity, and experiential marketing have emerged as essentials for campaign success.
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India’s M&E sector to reach INR 3.10 lakh crores in ...
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
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Apoorva Bapna exits WPP India amid leadership changes
Apoorva Bapna, chief culture officer at WPP India, has left the company, following the recent departure of Shubha George, chief client officer.
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Whose gaze is it anyway?
Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.
Global adspend growth forecasts cut by nearly $20 ...
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
Meta's APAC chief Dan Neary steps down after more ...
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
Netflix's Adolescence: Are screen writers the new ...
Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.
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Havas appoints global data and tech leaders
Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.
Local pitches make up 62% of India’s total 2024 ad ...
Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.
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Pepsi moments don’t wait—and neither do we: Cathy ...
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Pitch. Win. Exit? How private equity is reshaping ...
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
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The power of real stories: Why women-centric ...
True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite’s group CHRO, head of marketing and communication, and head of CSR.
Bar takeovers: Clever buzz or a long-term brand play?
Pop-ups and guest shifts may pack restaurants for a night, but can they drive sustained brand loyalty and revenue? The answer lies in strategy.
The Work
Brands weave Eid stories with festive campaigns that celebrate connection
Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.
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Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
From pitches to sixes: Brands launch ad blitz for IPL 2025
As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.
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Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
Godrej Capital’s Aarohi film asks the questions women already face
Real women replace scripted narratives in its latest campaign, tackling the everyday biases that female entrepreneurs confront—both in boardrooms and bank loans.
Brands add colour, meaning, and impact to Holi 2025 campaigns
This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.
Pepperfry’s Clouddio campaign gives the sleep economy gets a wake-up call
The campaign rewrites the hustle narrative, celebrating rest as a lifestyle. But is the sleep economy a real shift or just smart branding?
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
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Campaign India Film Crest Awards (CIFCA), 2025
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
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19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
ICC Champions Trophy: Cricket biggest stage, your ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
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