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TOYTOA UNVEILS RSC "RUGGED SPORT COUPE CONCEPT" CHICAGO

Toyota RSC ConceptToyota RSC Concept

The Toyota RSC concept was initiated and developed by CALTY, Toyota’s North American design center in Newport Beach, Calif. According to CALTY vice president of design, Kevin Hunter, the RSC concept was developed to explore new possibilities for a next-generation sporty car.

Toyota RSC Concept

"Traditionally, sports cars are influenced by high performance on-track motor sports," said Hunter. "For the RSC concept, we looked at one of the world’s most popular off-track racing formats for inspiration. Toyota’s long history in the World Rally Championships, along with the aggressive, rugged appeal of its race cars with a young audience, made for an ideal conceptual direction."

 


February 7, 2001 – Toyota unveiled its RSC "Rugged Sport Coupe" concept during the vehicles world debut at the 2001 Chicago Auto Show today. Don Esmond, group vice president, Toyota Motor Sales, right, and Kevin Hunter, vice president CALTY Design & Research gave media a first glimpse of RSC, a design effort to explore new possibilities for a next-generation Toyota sports car aimed specifically at young new-car buyers.

 

 Toyota RSC ConceptToyota RSC Concept 

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