Bob Grebe, a morning reporter forWDBJ in Roanoke, is leaving the station to join crosstown rivalWFXR.

Grebe will anchor the morning newscast on Fox-affiliate WFXR , theRoanoke Times reports. The new show, which will be produced in conjunction with the news department at NBC-affiliateWSLS, will launch March 12.

“A few years ago I set goals of anchoring a morning newscast and staying in Roanoke,” Grebe wrote on Facebook. “With this new opportunity I was able to achieve both.”