Score one for advertising, and for anti-advertising too.
Plenty of campaigns—in all sorts of styles, themes and textures—found the perfect formula of idea and execution to produce something brilliantly compelling in 2014. But it was Droga5 and Newcastle Brown Ale's meta takedown of the industry, and its biggest night, that represented the pinnacle of ad creativity this year.
Droga5's Under Armour campaign also makes our top 10 list this year—the only agency with two entries. And in fact, it was a strong year for sports advertising generally—largely thanks to the World Cup, from which we've included our favorite execution.
Elsewhere in our top 10, we have a prank, a food spot, more comedy, a Christmas ad, a short film, a celebration of family and a brutal PSA.
