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Scientific integrity and evidence-based solutions
We uphold rigorous scientific integrity by grounding all programs, policies, and initiatives in peer-reviewed research and sound science. Our commitment ensures that every action we take is informed by the best available evidence to maximize public health impact.

Protecting Scientific Integrity
Undermining the integrity of science has been a strategy of the tobacco industry for decades. We’ve seen them launch an industry-funded research group, sponsor entire issues of prestigious research journals, and present at tobacco control research conferences, where they have the opportunity to gain critical insight into tobacco control evidence and strategy. The industry’s funded research has been and continues to be rife with conflict, unproven claims about product safety and efficacy, and perspectives motivated by profit. Their involvement in tobacco science has been marked by actions to delay and prevent the adoption of proven tobacco control strategies.
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