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Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Scientific integrity and evidence-based solutions

We uphold rigorous scientific integrity by grounding all programs, policies, and initiatives in peer-reviewed research and sound science. Our commitment ensures that every action we take is informed by the best available evidence to maximize public health impact.

Wall Street Journal PMI Advertorial

Protecting Scientific Integrity

Undermining the integrity of science has been a strategy of the tobacco industry for decades. We’ve seen them launch an industry-funded research group, sponsor entire issues of prestigious research journals, and present at tobacco control research conferences, where they have the opportunity to gain critical insight into tobacco control evidence and strategy. The industry’s funded research has been and continues to be rife with conflict, unproven claims about product safety and efficacy, and perspectives motivated by profit. Their involvement in tobacco science has been marked by actions to delay and prevent the adoption of proven tobacco control strategies.

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Want support quitting? Join EX Program

Enter your mobile number to join EX Program. You will receive daily texts full of tips, advice, and support. Cancel any time by texting “stop”.

By clicking JOIN, you agree to theTerms, Text Message Terms and Privacy Policy.
Msg&Data rates may apply; msgs are automated.


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