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Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Want support quitting? Join EX Program for free

Enter your mobile number to join EX Program. You will receive daily texts full of tips, advice, and support. Cancel any time by texting “stop”.

By clicking JOIN, you agree to theTerms, Text Message Terms and Privacy Policy.
Msg&Data rates may apply; msgs are automated.

topic

Quitting smoking / vaping

Most smokers say they want to quit, and the increasing popularity of e-cigarettes among young people has created a major need for information on how to quit vaping, particularly among young adults and teens.

Research-backed and proven-effective resources are critical to fill this need and help people successfully quit smoking, vaping, or any tobacco or nicotine product. At Truth Initiative, we research, develop, and constantly innovate state-of-the-art resources — including EX Program forindividuals andemployers, health plans, and organizations who want to support their populations in quitting — based on the best information available. These digital programs have helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

Explore our research and resources on quitting commercial tobacco products.

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Want support quitting? Join EX Program

Enter your mobile number to join EX Program. You will receive daily texts full of tips, advice, and support. Cancel any time by texting “stop”.

By clicking JOIN, you agree to theTerms, Text Message Terms and Privacy Policy.
Msg&Data rates may apply; msgs are automated.


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