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Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Want support quitting? Join EX Program for free

Enter your mobile number to join EX Program. You will receive daily texts full of tips, advice, and support. Cancel any time by texting “stop”.

By clicking JOIN, you agree to theTerms, Text Message Terms and Privacy Policy.
Msg&Data rates may apply; msgs are automated.

Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization

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Zyn with pouches

“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program

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You Got This

U.S. retail sales data show 86% of e-cigarette sales are for illegal products

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Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever

Disposable e-cigarettes sold in the U.S. nearly tripled in nicotine strength, quintupled in e-liquid capacity, and dropped in price by nearly 70% between 2017 and 2022, according to a recent Truth Initiative® study published inTobacco Control.  

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Elf bar, Hyde Rave, Breeze Vape
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We are inspiring a movement to create a future free from nicotine addiction

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Want support quitting? Join EX Program

Enter your mobile number to join EX Program. You will receive daily texts full of tips, advice, and support. Cancel any time by texting “stop”.

By clicking JOIN, you agree to theTerms, Text Message Terms and Privacy Policy.
Msg&Data rates may apply; msgs are automated.


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