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Ear Biscuits hosts Rhett and Link say the purpose of the podcast is to “have an interesting conversation with someone interesting from the interesting internet" within 60–90 minutes. The show started as a way for the duo to counsel each other on their personal lives, but evolved to capture the rise of online entertainment and its celebrities. Listed as one of iTunes’ top 20 podcasts in comedy, with 600,000 followers on SoundCloud, the show features key players in the online entertainment world, ranging from social media stars like Grace Helbig and King Bach to comedians like Rainn Wilson. At the end of every show, the duo sings the “Round Table of Dim Lighting."