itch.io is an open marketplace for independent digital creators with afocus on independent video games. It’s a platform that enables anyone to sellthe content they've created. As a seller you’re in charge of how it’s done: youset the price, you run sales, and you design your pages. It’s never necessaryto get votes, likes, or follows to get your content approved, and you can makechanges to how you distribute your work as frequently as you like.

itch.io is also a collection of some of the most unique, interesting, andindependent creations you'll find on the web. We're not your typical digitalstorefront, with a wide range of both paid and free content, we encourage you tolook around and see what you find.

Explore featured content

itch.io gives creators the tools to make smart choices about how theydistribute their content. Creators have access to detailed analytics and abouthow people discover, download, or play what they've created. Our creatordashboard gives easy access to data about what uploads resonate the most orwhat links drive the most attention.

Our strong emphasis on empowering creators shows in how we build itch.io:

• We do not believe in exploiting content. Creators should be proud of the pagesthat display their work. They should never contain advertisements,distracting banners, links to other people’s pages, or any other links theydidn’t approve of.

• We believe in making it easy for creators to collect money for their creationsin a non-obtrusive way. No matter how large or small the project, it shouldbe simple for fans to donate or pay what they think is fair.

Every creator is unique, so we support a wide range of methods to help them makea living. All purchases and donations on itch.io arepay-what-you-wantabove the minimum. The minimum price can be set to zero: it’s free, but fans canchoose to support the creator if they like what they're offering. itch.iosupports pre-orders, selling rewards, creating early-access content, bundlingyour content, and even doing crowdfunding with project goals.

Learn more about pay-what-you-want pricing

Open revenue sharing

Most marketplaces have a fixed rate applied to all transactions. For most onlinedistributors the standard has become 30%. When itch.io launched, it took a0% cut of all transactions.

Since March 2015, itch.io has an open revenue sharing model. Sellers cannow apply thepay what you want model towards itch.io: the revenue splitbetween the seller and itch.io is configurable by the seller. Set it to 10%,30%, or even 0%.

Learn more about open revenue sharing

You might be thinking “that sounds pretty risky, what if everyone sets it tozero?” That’s a risk we're willing to take in the spirit of encouraging thegenerous and supportive community that’s already developed around itch.io.

If you like what we're doing please help spread awareness around itch.io.Encourage your friends or favorite developers to upload their games so we canbuild a marketplace whose primary goal is to support the creators it hosts.

Thanks,
— The itch.io team