As of January 8, 2024, Snowplow introduced theSnowplow Limited Use License Agreement, and we are releasing new versions of our core pipeline technology under this license. There will be no security patches made to versions of our software that pre-date January 2024.

If you are currently using the pipeline in production, or in a way that is competitive with Snowplow, these changes affect you. If you wish to use the current version of Snowplow software,please contact us to discuss a plan that works for you.

We value all of our users and remain dedicated to helping our community use Snowplow in the optimal capacity that fits their business goals and needs.

Read more about this changehere.

Welcome to Snowplow, the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the value of its customer behavioral data to fuel AI, advanced analytics, and personalized experiences from their central data platform.

Thousands of organizations like Burberry, Strava, and Auto Trader rely on Snowplow to collect, manage, and operationalize real-time event data from their central data platform to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities.

Snowplow is built from the ground up to not only lay the foundation for an organization's advanced analytics use cases, but to also power machine learning and AI use cases, including those powered by generative AI.

Key benefits of Snowplow’s next-gen CDI:

• Data depth and quality
• Centralized data governance
• Real-time operationalization
• Privacy and compliance
• AI and BI-ready behavioral data

• “Glass-box” technical architecture capable of processing billions of events per day
• Over20 SDKs to collect data from web, mobile, server-side, and other sources
• A unique approach based onschemas and validation ensures your data is as clean as possible
• Over15 enrichments to get the most out of your data
• Stream data to your data warehouse/lakehouse or SaaS destinations of choice

Book a demo to learn more about the Snowplow Behavioral Data Platform, or have a look at ourdocumentation.

For a DIY approach, considerSnowplow Community Edition. Be aware that Snowplow components are licensed differently depending on their purpose. Read about our different licenseshere.

Would rather dive into the code?snowplow/snowplow is the main repository of Snowplow components.

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