|
| 1 | +--- |
| 2 | +title:Amazon Ads DSP and AMC Destination |
| 3 | +id:66543798b2fb3cb3e9ff992c |
| 4 | +beta:true |
| 5 | +--- |
| 6 | + |
| 7 | +{% include content/plan-grid.md name="actions" %} |
| 8 | + |
| 9 | +[Amazon Ads](https://advertising.amazon.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} can help you achieve your marketing goals, whether that's building brand awareness, driving sales, or increasing customer loyalty. |
| 10 | + |
| 11 | +The Segment - Amazon Ads DSP and AMC integration allows users to connect their Engage Audiences to Amazon Ads to run ads based on certain attributes & audiences defined in Segment, such as people who have visited your site. |
| 12 | + |
| 13 | +This destination is maintained by Segment. For any issues with the destination,[contact our Support team](mailto:friends@segment.com). |
| 14 | + |
| 15 | +##Getting started |
| 16 | + |
| 17 | +###Add the destination to your**Engage Space**. |
| 18 | + |
| 19 | + |
| 20 | +1. From your workspace's[Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Amazon Ads DSP and AMC". |
| 21 | +2. Select Amazon Ads DSP and AMC and click**Add Destination**. |
| 22 | +3. Select the**Engage Space** you'd like to add the destination to. |
| 23 | +4. Once added, view and input the settings you'd need to complete to configure the destination. |
| 24 | +-**Connection**: Click "connect" to authenticate your destination with Amazon. |
| 25 | +-**Region**: Select the Amazon Region to deliver data to: NA, EU, or FE. |
| 26 | +-**Enable the destination** |
| 27 | + |
| 28 | +###Connect your Engage Audience(s) to the destination. |
| 29 | + |
| 30 | +1. Navigate to the desired Audience in Engage, and select "Add Destination". |
| 31 | +2. Select the "Amazon Ads DSP and AMC" destination you configured just created. |
| 32 | +4. After adding to the Engage audience, click on the destination from the audience page to view and complete the[audience-specific settings](https://advertising.amazon.com/API/docs/en-us/amc-advertiser-audience#tag/Audience-Metadata){:target="_blank"}. |
| 33 | +-**Advertiser ID** |
| 34 | +-[**Country Code**](https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/audiences/audience-management-service#country-code){:target="_blank"}: A 2-character string in the ISO 3166 format that will be applied for all records within the audience.https://www.iso.org/obp/ui/#search |
| 35 | +- (Optional)**CPM Cents**: Cost per thousand impressions (CPM) in cents. For example, $1.00 = 100 cents. |
| 36 | +- (Optional)**Currency** |
| 37 | +-**Description**: The audience description. Must be an alphanumeric, non-null string between 0 to 1000 characters in length. |
| 38 | +-**External Audience ID**: The user-defined audience identifier. This should be a unique, user-defined audience identifier (e.g., "audience-id-for-device"). |
| 39 | +-**TTL**: Time-to-live in seconds. The amount of time the record is associated with the audience. |
| 40 | +- Values allowed:[0 .. 34300800] (e.g., 2592000 for 30 days, 34300800 for 397 days). |
| 41 | +{% include components/actions-fields.html %} |
| 42 | + |
| 43 | +###Configure your Mappings |
| 44 | + |
| 45 | +1. Click on the destination from the audience page, and navigate to "Matching Mappings" from the destination side view. |
| 46 | +2. Click "Add mapping". |
| 47 | +3. Configure the mapping fields. |
| 48 | +4. Save and enable the mapping. |
| 49 | +5. Complete! When the audience is computed in Segment, you will see the audience created and records delivered to Amazon. |
| 50 | + |
| 51 | +{% include components/actions-fields.html %} |
| 52 | + |
