title:StackAdaptAudience Destination

title:StackAdaptAudiences Destination

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[StackAdapt](https://www.stackadapt.com/){:target="_blank"} is a programmatic advertising platform specializing in audience engagement. StackAdaptenables marketerstodeliver high-performing advertising campaigns across channels through real-time bidding, detailed audience targeting, and data-driven insights. StackAdapt’s integration withTwilioEngage helps you sync user data to optimize targeting and improve your campaign outcomes.

[StackAdapt](https://www.stackadapt.com/){:target="_blank"} is a programmatic advertising platform specializing in audience engagement. StackAdaptlets marketers deliver high-performing advertising campaigns across channels through real-time bidding, detailed audience targeting, and data-driven insights. StackAdapt’s integration with[Engage](/docs/engage/) helps you sync user data to optimize targeting and improve your campaign outcomes.

This destination is maintained by StackAdapt. For any issues with the destination,please[submit a ticket to StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.

This destination is maintained by StackAdapt. For any issues with the destination, submit a ticket to[StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.

If you do not have an existing StackAdapt read & write API key,[reach out tothe StackAdapt team for help](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.

If you do not have an existing StackAdapt read & write API key,contactthe[StackAdapt team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.

1.From the Segmentweb app, navigate to**Connections > Catalog > Destinations**.

2. Search for and selectthe"StackAdaptAudience" destination.

1.In your Segmentworkspace, navigate to**Connections > Catalog > Destinations**.

2. Search for and select "StackAdaptAudiences".

3. Click**Add Destination**.

4. Select an existing source that is Engage Space to connect to the StackAdapt Audience destination.

5. Enter a name for your destination.

6. On the Settings screen, provide your StackAdapt GraphQL API token.

7. Toggle on the destination usingthe**Enable Destination** toggle.

7. Toggle on the destination using**Enable Destination**.

8. Click**Save Changes**.

9. Follow the steps in the Destinations Actions documentation to[customize mappings](/docs/connections/destinations/actions/#customize-mappings) oruse the documentation to[sync an Engage Audience](#sync-an-engage-audience).

9. Follow the steps in the Destinations Actions documentation to[customize mappings](/docs/connections/destinations/actions/#customize-mappings) or[sync an Engage Audience](#sync-an-engage-audience).

10. Enable the destination and click**Save Changes**.

1. Each Engage audience should only contain profiles that have a valid email address. Profiles missing an email address are not valid on StackAdapt's platform.

2. Add a condition to the Engage audience to ensure the required email trait is included.

3. Open the previously created StackAdapt Audience destination.

4. On the Mappings tab, click**New Mapping** and select**Forward Audience Event**.

5. Under Define event trigger, click**Add Condition** and add this condition: Event Type is`Track` or`Identify`.

6. Under**Map fields**, select the advertiser you want to sync the audience with. You can identify a specific advertiser by finding its ID in StackAdapt.

4. Create a mapping: In the mappings tab, click**New Mapping** and select**Forward Audience Event**.

5. Define the event trigger: Click**Add Condition** and add this condition:**Event Type is`Track` or`Identify`**.

6. Map fields: Select the advertiser you want to sync the audience with. You can identify a specific advertiser by finding its ID in StackAdapt.


To verify that your audience is syncing with StackAdapt, open StackAdapt and navigate to**Audience & Attribution** >**Customer Data** >**Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to StackAdapt platform.

To verify that your audience is syncing with StackAdapt, open StackAdapt and navigate to**Audience & Attribution > Customer Data > Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to StackAdapt platform.

If you want to create a StackAdaptAudience from yourTwilioEngageAudience:

If you want to create a StackAdaptaudience from your Engageaudience:

1. Open StackAdapt and navigate to**Audience & Attribution** >**Customer Data** >**Segments**, then click**Create Segment**.

1. Open StackAdapt and navigate to**Audience & Attribution > Customer Data > Segments**, then click**Create Segment**.

2. Choose**Segment Engage Audience ID** or**Segment Engage Audience Name** as the rule.

3. Select the value for the corresponding filter.

4. Click**Submit** to create the segment.

1. In Segment, go to Engage > Audiences and select the audience to sync with StackAdapt.

2. Click**Add Destination** and select**StackAdaptAudience**.

1. In Segment, go to**Engage > Audiences** and select the audience to sync with StackAdapt.

2. Click**Add Destination** and select**StackAdaptAudiences**.

3. Toggle**Send Track** and**Send Identify** on.

4. Click**Save**.

Review[StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="_blank"} to learn more about StackAdapt's privacy and data terms.

Review[StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="_blank"} to learn more about StackAdapt's privacy and data terms.