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Commit54aaa7a

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Facebook Pixel events in real-time
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  • src/connections/destinations/catalog/facebook-pixel

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‎src/connections/destinations/catalog/facebook-pixel/index.md‎

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@@ -234,4 +234,10 @@ Facebook counts conversions per person, as opposed to Google Analytics which cou
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If someone saw or clicked on your ad on a mobile phone then later came back directly to purchase on a desktop machine, Google Analytics wouldn't know that this was the same person, but Facebook would. In that scenario, Google Analytics would count two unique visits with a conversion last attributed to a direct visit on desktop. Facebook would count one conversion with the conversion properly attributed to the last ad click/view on mobile.
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{% include content/client-side-script-unverified.md %}
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###Are Facebook Pixel events reflected in Facebook Ads Manager in real-time?
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Facebook Pixel events typically do not show up in real-time within the Facebook Ads Manager or other reporting interfaces. While Facebook Pixel events are tracked in near real-time, there can be some delay before they are reflected in your reporting.
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If someone saw or clicked on your ad on a mobile phone then later came back directly to purchase on a desktop machine, Google Analytics wouldn't know that this was the same person, but Facebook would. In that scenario, Google Analytics would count two unique visits with a conversion last attributed to a direct visit on desktop. Facebook would count one conversion with the conversion properly attributed to the last ad click/view on mobile.
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{% include content/client-side-script-unverified.md %}

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