title:GoogleEnhanced Conversions Destination

title:GoogleAds Conversions Destination

strat:google

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id:60ae8b97dcb6cc52d5d0d5ab

hide_action:

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name:"Upload Conversion Adjustment"

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name:"Upload Call Conversion"

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name:"Upload Click Conversion"

The Google Enhanced Conversions destination enables you to improve the accuracy of your conversion measurement. You can supplement existing conversion tags by sending first-party customer conversion data from your website, such as email address, to Google Ads. Segment hashes this data and sends it in a privacy-safe way. Google matches hashed data with signed-in Google accounts to attribute the conversion to ad events, such as clicks or views. To learn more about Google Enhanced Conversions, see Google's documentation[About enhanced conversions](https://support.google.com/google-ads/answer/9888656?hl=en-GB){:target="_blank"}.

The Google Ads Conversions destination enables you to upload offline conversions and conversion adjustments to Google Ads in a privacy safe way. With this server-side destination, you can upload conversions to the[Google Ads API](https://developers.google.com/google-ads/api/docs/conversions/overview){:target="_blank"} and tie them to a user's online click or phone call. In addition, you can improve the accuracy of your conversion measurement by sending conversion enhancements, restatements, and retractions.

1. From the Segment web app, click**Catalog**, then click**Destinations**.

2. Search for “GoogleEnhanced Conversions” in the Destinations Catalog, and select the destination.

3. Click**Configure GoogleEnhanced Conversions** in the top-right corner of the screen.

4. Select the source that will send data to GoogleEnhanced Conversions and follow the steps to name your destination.

5. On the**Settings** tab, entertheConversion ID andclick**Save**. Find the Conversion ID in your Google Ads account using the instructions in the article[Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}. You'll follow these same instructions to get the Conversion Label, which you'll need when you set up your first Mapping.

6. On the**Settings** tab, authenticate with Google using OAuth. Click**Connect to GoogleEnhanced Conversions**. Follow the prompts to authenticate using OAuth, with a Googlelogin that is a member ofthe Google Ads account with Enhanced Conversions enabled.

2. Search for “GoogleAds Conversions” in the Destinations Catalog, and select the destination.

3. Click**Configure GoogleAds Conversions** in the top-right corner of the screen.

4. Select the source that will send data to GoogleAds Conversions and follow the steps to name your destination.

5. On the**Settings** tab, enteryour account-levelConversion ID and/or Customer ID andclick**Save**.

6. On the**Settings** tab, authenticate with Google using OAuth. Click**Connect to GoogleAds Conversions**. Follow the prompts to authenticate using OAuth, with a Googleaccount that is a member ofyour Google Ads account.

7. Follow the steps in the Destinations Actions documentation on[Customizing mappings](/docs/connections/destinations/actions/#customizing-mappings).

{% include components/actions-fields.htmlcontent1=conv_label section1="postConversion" content2=test_mapping section2="postConversion"%}

{% include components/actions-fields.htmlsettings="true"%}

[Enhanced conversions](https://support.google.com/google-ads/answer/11062876){:target="_blank"} is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed, first-party conversion data from your website to Google in a privacy safe way. You can use the "Upload Conversion Adjustment" action to send enhancements to the Google Ads API. In order to send enhanced conversions, you must record first conversions using the standard Google Ads Conversion tag (Gtag). Segment offers a[Google Ads (Gtag) destination](/docs/connections/destinations/catalog/google-ads-gtag/) so you can use your existing Segment implementation to activate Gtag. Enhancements can be sent to web conversion actions that have**Turn on enhanced conversions** by API enabled.

Conversions tracked by other means, such as importing goals from Google Analytics, are not eligible for enhancement.

To use GoogleEnhanced Conversions, you must record conversions using the standard Google Ads Conversion tag (Gtag). After a conversion is recorded, you can send hashed first-party data through Segment's Google Enhanced Conversions destinationforup to 24 hours after the conversion. Segment offers a[Google Ads (Gtag) destination](/docs/connections/destinations/catalog/google-ads-gtag/) so you can use your existing Segment implementation to activate Gtag.

Conversions tracked by other means, such as importing goalsfrom GoogleAnalytics, are not eligibleforGoogle Enhanced Conversions.

[Enhanced conversions for leads](https://developers.google.com/google-ads/api/docs/conversions/upload-identifiers){:target="_blank"} allows you to use hashed, first-party user-provided datafromyour website lead forms for offline lead measurement. When you upload your leads, the provided hashed information is used to attribute back to theGoogleAd campaign. In order to send enhanced conversions for leads, you can use the "Upload Click Conversion" action. Instead of sending GCLID, send an email address or phone number of the userforSegment to hash and send to Google Ads.

When you use OAuth to authenticate into the GoogleEnhanced Conversions destination, Segment stores an access token and refresh token. Access tokens for GoogleEnhanced Conversions expire after one hour. Once expired, Segment receives an error and then uses the refresh token to fetch a new access token. This results in two API requests to GoogleEnhanced Conversions, one failure and one success.

When you use OAuth to authenticate into the GoogleAds Conversions destination, Segment stores an access token and refresh token. Access tokens for GoogleAds Conversions expire after one hour. Once expired, Segment receives an error and then uses the refresh token to fetch a new access token. This results in two API requests to GoogleAds Conversions, one failure and one success.

Because of the duplicate API requests, you may see a warning in Google for unprocessed conversions due to incorrect or missing OAuth credentials. This warning is expected and does not indicate data loss. Google has confirmed that conversions are being processed, and OAuth retry behavior will not cause any issues for your web conversions. Whenever possible, Segment caches access tokens to reduce the total number of requests we make to GoogleEnhanced Conversions.

Because of the duplicate API requests, you may see a warning in Google for unprocessed conversions due to incorrect or missing OAuth credentials. This warning is expected and does not indicate data loss. Google has confirmed that conversions are being processed, and OAuth retry behavior will not cause any issues for your web conversions. Whenever possible, Segment caches access tokens to reduce the total number of requests we make to GoogleAds Conversions.

TheGoogle Enhanced Conversions API does not offer standard reporting for app conversions at this point. As such, Google requires that you set up a new web conversion action specifically for the purposes of app incrementality studies. To send app conversions in your incrementality study,be sure to input the Conversion Label associated with your incrementality study**and** set the App Conversion for Incrementality Study field to`true`. You should create separate web conversion actions in Google Ads for each app event you want to send data for.

Thelegacy Enhanced Conversions API does not offer standard reporting for app conversions. As such, Google requires that you set up a new web conversion action specifically for the purposes of app incrementality studies. To send app conversions in your incrementality study,use the "Upload Enhanced Conversion (Legacy)" action. Be sure to input the Conversion Label associated with your incrementality study**and** set the App Conversion for Incrementality Study field to`true`. You should create separate web conversion actions in Google Ads for each app event you want to send data for.