Facebook Pixel events typically do not show up in real-time within the Facebook Ads Manager or other reporting interfaces. While Facebook Pixel events are tracked in near real-time, there can be some delay before they are reflected in your reporting.

If someone saw or clicked on your ad on a mobile phone then later came back directly to purchase on a desktop machine, Google Analytics wouldn't know that this was the same person, but Facebook would. In that scenario, Google Analytics would count two unique visits with a conversion last attributed to a direct visit on desktop. Facebook would count one conversion with the conversion properly attributed to the last ad click/view on mobile.

Facebook Pixel events typically do not show up in real-time within the Facebook Ads Manager or other reporting interfaces. While Facebook Pixel events are tracked in near real-time, there can be some delay before they are reflected in your reporting. More about[ways that Ads Reporting conversion counts may differ with a third-party reporting tools](https://www.facebook.com/business/help/147965221941551) in Facebook's documentation.

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