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[Optimizely Feature Experimentation](https://www.optimizely.com/products/experiment/feature-experimentation/){:target="_blank"} is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices and anything else with a network connection.

With the Optimizely SDK you can deploy code behind feature flags, experiment with A/B tests and use percentage deliveries to roll out or roll back flags immediately.

Segment supports deleting/suppressing users in Optimizely Feature Experimentation (Actions) using the[Segment app](/docs/privacy/user-deletion-and-suppression/). Before deleting/suppressing a user, create a[Personal Access Token](https://developers.optimizely.com/x/authentication/personal-token/) in Optimizely and provide it as the value of the Personal Access Token setting.

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