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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-the-trade-desk-crm/index.md
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[The Trade Desk](https://www.thetradedesk.com/us){:target="_blank"} empowers companies and their partners to leverage data in their expansive data marketplace, facilitating seamless discovery, creation, and engagement with valuable audiences. Segment's integration with The Trade Desk allows you to push first-party user data from audiences created in[Twilio Engage](https://www.twilio.com/en-us/engage){:target="_blank"} to The Trade Desk platform, enhancing targeted reach to brand's first-party audiences.
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This integrationenables usersto effortlesslylinktheirEngageAudiences to The Trade Desk and transmit Personally Identifiable Information (PII), including email addresses and hashed emails. Users have the flexibility to configure their delivery preferences within Segment.
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This integrationlets users link Engageaudiences to The Trade Desk and transmit Personally Identifiable Information (PII), including email addresses and hashed emails. Users have the flexibility to configure their delivery preferences within Segment.
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>The Trade Desk destination can only be connected to Twilio Engage sources.
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##GettingStarted
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##Gettingstarted
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###ObtainingCredentials from The Trade Desk
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###Obtainingcredentials from The Trade Desk
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>info ""
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>Before activating audiences on The Trade Desk, contactyour The Trade Desk account manager to sign the UID POC contract. Following this, The Trade Desk will grant permission and share your advertiser ID and secret key for configuring your destination.
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>info ""
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>Contactyour The Trade Desk account manager to sign the UID POC contract before you activate audiences on The Trade Desk. Afterwards, The Trade Desk will grant permission and share your advertiser ID and secret key for configuring your destination.