Tel Aviv University is taking university merch to the next level with the launch of TAU Shop, the official e-commerce store for TAU-branded apparel and accessories. This isn’t just another university merch shop—it’s stylish, it’s unique, and true Tel Aviv essence. Designed for students, alumni, and anyone who wants to rep their TAU pride with a touch of urban chic.

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From sleek hoodies, T-shirts, thermal mugs, totes and laptop cases to a unique collaboration with the iconic Tel Aviv design studio Gelada, TAU Shop brings together quality, creativity, and local artistry. Whether you're a current student, a proud graduate, or simply a fan of Tel Aviv’s vibrant energy, you’ll find something here that speaks to you.

The Gelada Collection: When Tel Aviv Becomes Your Campus

One of the highlights of the new shop is a special mini-collection of T-shirts designed in collaboration with Gelada, a Tel Aviv-based creative studio known for its unique, travel-inspired illustrations. This collection, inspired by TAU’s slogan 'Pursuing the Unknown,' transforms the entire city into a campus, with each design paying homage to iconic Tel Aviv landmarks. Designed by illustrator and architect Kiril Cherikover, the collection blends urban nature, beach culture, and the city’s innovative spirit into wearable art.

Gelada founder Yaron Mendelovich explains: "This collection, inspired by Tel Aviv University, emphasizes the values it represents innovation, freedom and creativity. Together with illustrator/architect Kiril Cherikover, graduate of the Architecture Department at the Bezalel Academy, we created a series that combines urban nature, beaches and culture. We tried to connect the graphic language with unique icons of Tel Aviv and the spirit of the city as we see it: a city of initiative, knowledge, pluralism and freedom."

A Big Hit at TAU’s Open Day

TAU Shop made its first big splash during Tel Aviv University’s recent Open Day, where attendees got an exclusive first look at the merch. The collection was displayed and sold on-site, and the response was incredible—students, alumni, and visitors alike were excited to grab their own piece of TAU style. The event was a great success, proving that TAU Shop is more than just a store—it’s a movement.

How to Get Your TAU Merch

TAU Shop is now live online, making it easy for anyone in Israel to order their favorite items. Currently, shipping is available within Israel only, but there's also a free pickup option from the Administration Building on campus.

Visitshop.tau.ac.il to explore the collection and start shopping now.