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Generation K (demographics)

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Coined by British economist and authorNoreena Hertz in 2015. The K stands forKatniss Everdeen, a character in the young-adult novelThe Hunger Games (2008).

Generation K

1. Ademographiccohort identified in 2015, consisting of 13- to 20-year-olds who are relativelyanxious, intent on beingunique, and concerned aboutinequality.
   • For quotations using this term, seeCitations:Generation K.

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