 | |
| Industry | Beverages |
|---|---|
| Founded | 2004; 21 years ago (2004) New York City,New York,U.S. |
| Founder | Mark Rampolla |
| Headquarters | El Segundo,California, U.S. |
| Parent | PowerPlant Ventures |
| Website | zico |
Zico is a brand ofcoconut water and other drinks containing coconut water. The drinks are produced byZico Rising,[1] originally founded asZico Beverages in 2004.
In 2013, the business was acquired bythe Coca-Cola Company, which then owned it for the next seven years. In January 2021 during theCOVID-19 pandemic and after years of declining sales, the company was sold back to its founder, Mark Rampolla, through PowerPlant Ventures.
Zico Beverages was founded in 2004 by Mark Rampolla after being introduced to coconut water as aPeace Corps volunteer in Central America.[2]
In 2009,the Coca-Cola Company purchased a minority stake in the company[3] and increased that to a majority stake in 2012.[4]
In 2013, Coca-Cola purchased the outstanding stake, thus acquiring the entire Zico business and brand.[5]
In 2020, Coca-Cola announced it would discontinue the Zico products by the end of the year, citing a sales decline of more than 20% for coconut water products in the preceding five years, an inability to catch up to the market segment leaderVita Coco, and the economic disruption caused by theCOVID-19 pandemic.[6]
In January 2021, PowerPlant Ventures announced its acquisition of the Zico brand from the Coca-Cola Company. The brand's ownership thus came full circle, as PowerPlant Ventures was co-founded and is co-led by Mark Rampolla, who was behind Zico's initial 2004 launch.[1] The business was renamed to Zico Rising.[1]
Three basic variants of Zico drinks are currently offered as of late 2023. The company website's "buy now" buttons link toAmazon.com for purchasing.[7][8]
In 2017, the available flavors were natural, chocolate, jalapeño mango, and watermelon raspberry.[9][10]
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