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Categories | Lifestyle |
---|---|
Frequency | Quarterly |
Circulation | 250,000 |
Founder | Andrea Miller |
First issue | February 2005 (2005-02) |
Final issue | November 2007 (2007-11) |
Company | Tango Media |
Country | US |
Website | yourtango |
Tango magazine was a national lifestyle magazine for women based inNew York City targeting ages 25–44, and focusing on love and relationships. First published in February 2005,[1] the magazine was published byTango Media, a privately held company owned byAndrea Miller.[2]
Within one year Tango doubled its circulation to 200,000,[3] was honored as “Best New Product of the Year” by the Stevie Awards for Women Entrepreneurs, was selected as one of the top new launches of 2005 byAmazon.com, and signed a deal withPassion Parties,[4] reaching six million women via 10,000 consultants. The 2007 rate base was 250,000, though it is unknown how much of this was paid and how much simply verified (i.e., free).Tango was published on a quarterly basis until the print magazine folded in 2007.[5]
Featured stars from hit shows on the cover includedThe West Wing'sKristin Chenoweth,Desperate Housewives'James Denton andDoug Savant with formerMelrose Place co-star and wifeLaura Leighton,Cold Case’sKathryn Morris,Law & Order’sAngie Harmon, andLaw & Order: SVU’sChristopher Meloni. Other celebrities that have appeared onTango's cover are professional football playerJason Sehorn, musicianHarry Connick, Jr. with model wifeJill Goodacre,Jada Pinkett Smith, andAlicia Silverstone on the Summer 2007 issue.
As a result of a partnership withWarner Bros.,Tango promoted exclusive features and contests for relationship films such asIn the Land of Women andLicense to Wed.
YourTango.com (known asYourTango)[6] is the online version of the magazine launched in February 2009, with editorial staff and contributors.[7][8]
YourTango is aimed at women who are coming of age romantically, seeking understanding of issues they care about, and striving for a greater sense of belonging. YourTango has provided content for news magazineTime,[9] and lifestyle magazinesGlamour[10] andSELF.[11] It is a content-sharing provider forYahoo!.[12]