| "You da One" | ||||
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| Single byRihanna | ||||
| from the albumTalk That Talk | ||||
| Released | November 14, 2011 (2011-11-14) | |||
| Recorded | 2011 (2011) | |||
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| Genre | ||||
| Length | 3:18 | |||
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| Rihanna singles chronology | ||||
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| Music video | ||||
| "You da One" onYouTube | ||||
"You da One" is a song by the Barbadian singerRihanna recorded for her sixth album,Talk That Talk (2011). It was co-written by Rihanna withEster Dean, Henry Walter,John Hill and Lukasz Gottwald. Production of the song was completed by Gottwald, under his production nameDr. Luke, and Cirkut. Kuk Harrell and Marcas Tovar recorded the track at the Sofital Paris Le Laubourg, Room 538, andWestlake Recording Studios in Los Angeles, California. It premiered on US radio on November 11, 2011, and was made available todownload digitally throughout Europe and Australasia on November 14, 2011. It was added to US Mainstream, rhythmic and urban radio station playlists on November 29, 2011. Throughout December 2011 and January 2012, a remixextended play (EP) was released worldwide.
Musically, "You Da One" is amid-tempo[5][6]pop andreggae song, which incorporates elements ofelectropop,dancehall anddubstep. It also features a dubstepbridge before the final chorus. It garnered positive reviews frommusic critics, many of whom complimented the West Indian and Caribbean tone, and compared it to "What's My Name?" and "Man Down", from her previous studio albumLoud (2010). The song achieved moderate chart success; it peaked at number 1 on the USDance Club Songs and number 14 on theBillboard Hot 100. Internationally, it peaked inside the top 10 in New Zealand and theUK Hip Hop and R&B Singles Chart, and attained top twenty positions in Canada, Hungary, Norway and Sweden.
To promote the song, an accompanyingmusic video was shot ineast London and directed byMelina Matsoukas. It wasinspired by the 1971 filmA Clockwork Orange, and premiered on December 23, 2011. It was mainly shot in black and white, and features Rihanna in a variety of different set ups, such as in a photo shoot and a lyric video game. At various points, lyrics are stamped across the video as Rihanna sings them. Hours after the release of the video, Norwegian photographer Sølve Sundsbø accused Rihanna and Matsoukas of plagiarism, suggesting that the scene featuring the singer wearing a white outfit with black dots was deliberately copied from his 2008 montage "Numero 93".

"You da One" was written byEster Dean, Henry Walter,John Hill, Lukasz Gottwald and Rihanna.[1][2] Production of the song was helmed byDr. Luke and Cirkut.[1] Rihanna recorded the song at several recording studios around the world during herLoud Tour (2011),[7] which included Sofital Paris Le Laubourg in Room 538 and atWestlake Recording Studios in Studio B inLos Angeles, California.[1] Vocal recording and production was carried out byKuk Harrell and Marcos Tovar.[1] Alejandro Barajas and Jennifer Rosales served as the vocal recording and production assistants to Harrel and Tovar.[1] "You da One" was mixed by Serban Ghenea and assisted by Phil Seaford, at Mixstar Studios,Virginia Beach, Virginia.[1] John Hanes served as the mixing engineer.[1] The song wasengineered by Aubrey “Big Juice” Delaine and Clint Gibbs, and were assisted by Chris Sclafani and Jonathon Steer.[1] Allinstrumentation was provided by Dr. Luke, Cirkut and Hill, and the production coordinators were Irene Richter and Katie Mitzell.[1]
During an interview withRyan Seacrest on his radio showOn Air with Ryan Seacrest, Rihanna revealed that she found "You da One" to be highly addictive to listen to after she heard the final cut, saying"'You da One' is one of those records that became very addictive for me. I could not stop listening to this song. It's very infectious."[8] The artwork for the single was shot in black-and-white, the same technique which was used for Rihanna's previous single's artwork, "We Found Love".[9] "You da One"'s artwork displays the singer with her head tilted back and her eyes closed holding a cigarette between her lips.[9][10] It prompted a mixed reaction from Sarah Anne Hughes forThe Washington Post; while she noted that Rihanna looks "perfectly coiffed," she criticized the inclusion of the cigarette, and called it a "social taboo."[9]
The song was released as the second single fromTalk That Talk,[11] and premièred in the United States nationwide on November 11, 2011, via theClear Channel Radio station network.[12] "You Da One" was made available todownload digitally viaiTunes on November 14, 2011, in Australia, New Zealand, South America, the United States and multiple European countries.[13]

"You da One" is apop[3] andreggae[4] song with just a touch of adubstep groove[3] that embracesCaribbean rhythms,reggae, and pulsinghouse beats.[3] which incorporates elements ofdancehall[4][6][14] The song also features adubstepbridge before the final chorus.[5] "You da One" runs for 3 minutes and 19 seconds,[15] and it was composed in thekey ofE♭ major usingcommon time and a moderategroove of 126 beats per minute; it follows a chord progression of A♭–Cm–E♭.[16]Instrumentation is provided by apiano.[16] Rihanna's vocal range spans oneoctave from thelow note of B♭3 to the high note of B♭4 on the song.[16] According to Bradley Stern ofMTV, the song's musical structure bore a resemblance toBritney Spears' "Inside Out", writing that Rihanna "gets squeezed between a killer dubstep-to-death breakdown, not unlike the ex-sexin' jam Dr. Luke crafted for Britney's 'Femme Fatale' cut."[17] James Montgomery of the same publication commented on the song's structure, writing that the song "starts in traditional [Rihanna] territory — building on a slow, skanking rhythm — expands with a starbursty chorus, then contracts nearly as quickly on a knotty, ratcheting middle."[18]
The lyrics to "You da One" are about a stable and comfortable relationship, which can be heard in the lyrics "You know how to love me hard / I won't lie, I'm falling hard / Yup, I'm falling for ya, but there's nothing wrong with that."[6] Michael Cragg ofThe Guardian explained some of the lyrics in the song as part of his review, writing "It's perhaps less immediate, but there's a lovely pre-chorus of'My love is your love, your love is my love' that leads into a refrain about how great it is to have found someone decent, ('I'm so happy that you came in my life').[19]
"You da One" garnered positive reviews frommusic critics. In regards to the song's sexually lewd demeanor, Jocelyn Vena ofMTV News felt that Rihanna embodied a "potty-mouthed sex kitten"; Vena continued to write that the song is the most radio friendly onTalk That Talk, despite the excessive use of "NSFW lyrics".[20] Robert Copsey forDigital Spy praised the song, writing that it is "bouncy" and is "oozing with Caribbean flavor".[5] The song was also positively reviewed by Sadao Turner ofOn Air with Ryan Seacrest, who said that "'You da One' is a radio-friendly record with island influence teeming with pop goodness and that signature Rihanna sound that carries across a dancefloor".[21] Amanda Dobbins ofVulture wrote that "You da One" and "We Found Love" are "relatively PG" compared to other songs onTalk That Talk.[22]Entertainment Weekly's Melissa Maerz praised the song, writing that "You da One" is "the perfect opener to set the tone for an album that embraces Caribbean rhythms, reggae, and pulsing house beats."[3] Maerz continued to call the song "an island-breezy tribute to some guy who's got [Rihanna] 'dreaming all the time'."[3] Jason Lipshutz ofBillboard magazine noted that the song is similar to some of Rihanna's previous dancehall influenced songs, such as "What's My Name?" and "Man Down", from her previous studio albumLoud (2010).[6] Leah Collins ofDose praised the lyrics in the song which she described as "lovey-dovey and most definitely radio-friendly."[23]
Andrew Martin ofPrefix Magazine commented on the infectiousness of the song, writing that once it has been listened to, it is hard to stop thinking about it.[24] Martin continued to praise the "sugary sweetness of the song", but criticized the incorporation of the dubstep breakdown toward the end of the song, citing that the reason as to why it was included was to try and make the song "even bigger".[24] Michael Cragg ofThe Guardian also noted that the song has a relaxed feel to it, and compared it to some of the singer's previous dancehall songs, "What's My Name?" and "Rude Boy".[19] A reviewer forSpin criticized the song, writing "[Rihanna] is giving us a half-limp reggae jam full of platitudes like,'[You da] one I dream about all day'." The reviewer continued to write that there is "more chaste" on "You da One" than there was presented onBritney Spears' guest vocal on "S&M".[4]
In the United States, "You da One" debuted on theBillboardHot 100 chart at number 73 on November 16, 2011, two days after it was released toiTunes.[25] The following week, it peaked at number 14.[26] It debuted at number 28 on the USRadio Songs, the apex of its stay, with a first week audience impression of 28 million. With this chart entry, the song became the highest chart position debut sinceLady Gaga's "Born This Way", which debuted at number 6 in February 2011.[25] On the USDigital Songs chart, the song debuted and peaked at number 9 with digital download sales of 124,000 units sold. With this chart entry, Rihanna became the first female artist in the history of the chart to have three songs in the top 10 of the Digital Songs Chart; that week, the lead single fromTalk That Talk, "We Found Love", was at number 1 with sales of 211,000 units, while her duet withDrake, "Take Care" fromalbum of the same name, was at number 4 with sales of 162,000 units. She became the first artist to have three songs in the top 10 of the chart sinceMichael Jackson had a record breaking six songs in the top 10 following his death in July 2009.[27]
On the USMainstream Top 40, "You da One" debuted at number 26 on November 26, 2011, and was awarded the honor of that week's Greatest Gainer, and peaked at number 19.[28][29] "You da One" achieved the most success on the USDance Club Songs chart, where it peaked at number 1, and became her seventeenth number 1 song on the chart.[30] With this chart entry, she tied withBeyoncé for the third-most Dance Club Songs chart number 1 songs in the chart's thirty-five-year history. OnlyMadonna (40) andJanet Jackson (19) have achieved more number 1 songs on the chart.[31] The song also peaked at number 60 on the USHot R&B/Hip-Hop Songs chart, and number 12 on theCanadian Hot 100.[32][33] In the United States, "You da One" was certified double Platinum by theRecording Industry Association of America (RIAA) on March 27, 2012, denoting shipments of over one million units.[34]
In France, "You da One" debuted at number 64 on November 19, 2011, and reached a 2011 peak of 28. In its ninth week on the chart, February 14, 2012, the song peaked at number 23; it spent twenty-three weeks on the chart in total.[35] In the Netherlands, "You da One" debuted at number 92 on November 19, 2011, and peaked at number 53 in its third week. It made a re-entry on the chart at number 61 on December 31, 2011, and remained on the chart for a further two weeks in January 2012.[36] Elsewhere in Europe, the song managed to peak inside the top 20 in Ireland at number 12, in Norway at number 16, and in Sweden at number 17.[37][38][39] It peaked inside the top 50 in Austria, Switzerland, and Spain.[40][41][42] In the United Kingdom, "You da One" debuted on theUK Singles Chart at number 39 on December 3, 2011.[43] The following week, it fell by one position to number 40.[44] In the last week of December 2011, it charted at number 22.[45] In the first week of January 2012, the song reached its peak of number 16.[46] On theUK Hip Hop and R&B Singles Chart, "You da One" debuted at number 11 on December 3, 2011,[47] and reached a 2011 peak of number 6.[48] On January 1, 2012, it peaked at number 5.[49]
In Australia, "You da One" debuted at number 41 on December 14, 2011, and peaked at number 26 in its third week. In 2012, it reached a peak of number 35. In total, it remained on that countries singles chart for a period of ten weeks.[50] It has since been certified Platinum by theAustralian Recording Industry Association (ARIA) denoting shipments of over 70,000 units.[51] In New Zealand, it debuted at number 22 on November 21, 2011, and peaked at number 10 in its third week. In 2012, it reached a peak of number 27. It remained on the chart for a total of ten weeks.[52]

The music video for "You da One" was filmed on November 30, 2011, at MC Motors in Dalston,East London.[53] It was directed byMelina Matsoukas, who also directed the controversialvideo for her previous single, "We Found Love".[54] In the first images from the London set, Rihanna sported short blonde hair, torn denim shorts, patterned leggings, and a white bowler hat. She held a black cane as she performed scenes in front of a bright pink wall in the visuals inspired by the 1971 filmA Clockwork Orange.[55] It premiered on December 23, 2011.[56]
The clip is partly a photo shoot and a lyric video as lyrics are stamped across the screen and Rihanna's body, and was shot mainly in black and white.[57] She wears numerous outfits and blonde wigs throughout the video as she emulates the clothes fromA Clockwork Orange by wearing a white bowler hat and cane from Laird Hatters, sporting a smoky eye in homage, and smacking her pink pouty lips withbubble gum.[58] Rihanna later strips down to a flesh-coloured leotard as she writhes on the floor with strategically placed artistic shards of light to create leopard spots and tiger stripes on her skin. Several scenes capture solely her mouth; first with a gold grill covering her bottom row of teeth, and later with smoke billowing from her lips transitioning into and out of the words "Dream" and later "You Da One".[59] Another scene finds Rihanna in a white tank top and tattered jean shorts, swinging a cane in between two brick buildings. She continuously exudes sexuality; in several scenes, she touches and thrusts her crotch (reminiscent ofMichael Jackson's dance moves, as noted by Jason Lipshutz ofBillboard),[56] struts toward the camera with a pimp cane, endorses provocative dance moves,[58] and drapes herself over a giant ball. Using the latter move, she is found in a black and white chequered background room where she moves around a larger than lifeplaying card. The video ends with Rihanna running away from the camera and jumping into a chair, throwing her legs over the side with a smile on her face.
A reviewer forIdolator described the video as "glorious."[59] Amy Sciarretto for PopCrush wrote "Judging from the song's official video, it is, since RiRi can’t keep her hands to herself. The black and white video features the newly blond singer cavorting in an array of black and white outfits, dancing, smiling, giggling and grabbing her crotch with a great degree of regularity."[60] Hours after the release of the video, Norwegian photographer Sølve Sundsbø alleged that the scene of Rihanna wearing a white outfit with black dots shining on her(pictured) is the same as a photo shoot he completed in 2008 titled "Numero 93'".[61] A reviewer for Idolator wrote that "the evidence really doesn’t look to be in Rihanna's favor."[61] The reviewer continued to write "Not only are the projected shapes similar, but both Rihanna and the model are wearing nearly-identical body suits and wigs (though the color differs). Plus, those pink lips providing the only splash of color also look pretty familiar."[61] A reviewer forThe Huffington Post concurred with Idolator's observations, and noted "The nakedness, the projections, the interplay of light and shadow... even the haircut" were very similar to that of the work by Sundsbo.[62]
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Credits adapted from the liner notes ofTalk That Talk,Def Jam Recordings, SRP Records.[1]
Weekly charts[edit]
| Year-end charts[edit]
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| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[51] | Platinum | 70,000^ |
| Brazil (Pro-Música Brasil)[86] | Diamond | 250,000‡ |
| Denmark (IFPI Danmark)[87] | Gold | 900,000† |
| New Zealand (RMNZ)[88] | Platinum | 15,000* |
| Sweden (GLF)[89] | Gold | 20,000‡ |
| United Kingdom (BPI)[90] | Gold | 400,000‡ |
| United States (RIAA)[34] | 2× Platinum | 2,000,000* |
* Sales figures based on certification alone. | ||
| Region | Date | Format(s) | Version | Label | Ref. |
|---|---|---|---|---|---|
| United States | November 11, 2011 | Radio premiere | Original | Def Jam | [12] |
| Argentina | November 14, 2011 | Digital download | [13] | ||
| Australia | |||||
| Austria | |||||
| Finland | |||||
| France | |||||
| Italy | |||||
| Netherlands | |||||
| New Zealand | |||||
| Norway | |||||
| Portugal | |||||
| Spain | |||||
| Switzerland | |||||
| United States | |||||
| Italy | November 18, 2011 | Radioairplay | Universal | [91] | |
| United States | November 29, 2011 | Def Jam | [92][93][94] | ||
| Belgium | December 21, 2011 | Digital download | Remixes | [65] | |
| United Kingdom | December 27, 2011 | CD | 2-track | Universal | [63] |
| United States | January 17, 2012 | Digital download | Remixes | Def Jam | [66] |
| Germany | January 27, 2012 | CD | 2-track | Universal | [64] |
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