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YouTube (YouTube channel)

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Official channel of YouTube

YouTube
YouTube's channel logo
Other namesYouTube Spotlight
YouTube information
Channel
Years active2005–present
Subscribers44.2 million
Views2.70 billion
Last updated: November 8, 2025
Websiteyoutube.com

YouTube, formerly namedYouTube Spotlight,[1] is the official YouTube channel for the American video-sharing platformof the same name, spotlighting videos and events on the platform. Events shown on the channel includeYouTube Comedy Week and theYouTube Music Awards. Additionally, the channel uploaded annual installments ofYouTube Rewind between 2010 and 2019. The channel briefly ranked as themost-subscribed on the platform in late 2013. As of November 2025, the channel has 44.2 million subscribers and 2.70 billion video views.[2]

History

[edit]

On November 2, 2013, the YouTube channel briefly surpassedPewDiePie's channel, to become themost-subscribed channel on the website. The channel ascended to the top position through auto-suggesting and pre-selecting itself as a subscription option upon new user registration for YouTube.[3]

Videos

[edit]

YouTube Rewind

[edit]
Main articles:YouTube Rewind,its 2018 installment, andits 2019 installment

Between 2010 and 2019, YouTube released an annualYouTube Rewind video through its Spotlight channel. The series' 2016 installment,The Ultimate 2016 Challenge, became YouTube's fastest video to reach 100 million views, doing so in just over three days. It is also the eighth-most-liked non-music video of all time with over 3.40 million likes. Shortly after the video was released, the Spotlight channel surpassed 1 billion total video views.[4]

The 2018 installment,Everyone Controls Rewind, was received overwhelmingly negatively. In just under a week after its release, it became YouTube'smost-disliked video of all time, surpassing the music video forJustin Bieber's "Baby", and shortly thereafter became the first YouTube video to reach 10 million dislikes.

The following year,YouTube Rewind 2019: For the Record also quickly garnered a notably negative like–dislike ratio as well, amassing 3.9 million dislikes within its first day of release.[5] It is currently the third-most-disliked YouTube video with over 9.6 million dislikes.

YouTube Nation

[edit]

In January 2014,YouTube Nation was launched on its channel, as a collaborative project between YouTube andDreamWorks Animation.[6] DWA oversaw the production while YouTube managed the sales and marketing of the series.[7] The series is a news series that rounds up information from theSpotlight channel.[8]YouTube also promotes the series through itsSpotlight channel. Early in its history, the series used guest hostsGrace Helbig,Hannah Hart, andMamrie Hart (no relation) to help propel the series and its audience.[9]

Due to regularly being promoted on theSpotlight channel (now just called YouTube),YouTube Nation was able to reach the 1 million subscriber milestone within three months of its launch.[10] The series was nominated for the fourth annualStreamy Award under Best News and Current Events but lost toSourceFed.[11] After 350 episodes, the series aired its last episode on December 5, 2014.[12]

Hello 2021

[edit]
Main article:Hello 2021

On December 10, 2020, YouTube announced thatFremantle would produceHello 2021—a series of five localizedNew Year's Eve countdown specials that will celebrate notable videos of the year, and feature other guest appearances and performances. There will be separate specials forJapan,South Korea,India, theUK, andthe Americas.[13]

One Trillion Minecraft Views on YouTube and Counting

[edit]

In December 2021,One Trillion Minecraft Views on YouTube and Counting was posted to commemorate the one trillion views ofMinecraft-related videos.[14] Featuring variousMinecraft content creators, the video is a 3D animation based on the game.[15]

Events

[edit]

Themed week events

[edit]

In May 2013, theSpotlight channel was being used to stream itsComedy Week event, produced byChannelFlip. During the event, YouTube used its homepage to spotlight comedy videos made specifically for the event.[16] The video of the 2-hour kickoff event has earned 1.06 million views as of September 2014.[17] The event was met with mixed critical reception, with the particular mixture ofnew andtraditional media personalities, as well as technical difficulties being specifically scrutinized.[18] The event was the first of its kind about being streamed by YouTube. Although it was marketed as the first annual Comedy Week event, there have been no announcements regarding a follow-up Comedy Week event.

On August 4, 2013, YouTube launched "Geek Week", which was kicked off byFreddie Wong in the United States, andTomSka in the United Kingdom.[19][20] The week was composed of themed days, which included Blockbuster Sunday, Global Geekery Monday, Brainiac Tuesday, Super Wednesday, Gaming Thursday, and Fan Friday.[19] The event was launched in conjunction withNerdist in the US, and ChannelFlip in the UK.[21][22]

#ProudToLove

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During the 2013LGBT Pride Month, the channel was used to bring light to LGBT and LGBT pride-related information and videos.[23]Google, which owns YouTube, has been said byTechCrunch to be "a huge proponent of gay rights".[24] An article on the Official YouTube Blog was attached to the event.[25]

YouTube Music Awards

[edit]
Main article:YouTube Music Awards

In November 2013, YouTube launched its firstYT Music Awards presentation. Announcing its nominations in the previous month, the award show aimed to create traffic through its social media voting format.[26] The event was streamed onto theSpotlight channel, and has earned over 4.5 million views as of September 2014.[27] The event's technical difficulties and its plethora of nominations for mainstream artists, rather thanYouTube artists, were at the center of overall mixed critical reception.[28]

References

[edit]
  1. ^"YouTube Spotlight - YouTube".YouTube. Archived from the original on December 7, 2018. RetrievedFebruary 27, 2025.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  2. ^"YouTube YouTube Stats, Channel Statistics".Social Blade.Archived from the original on February 13, 2025. RetrievedFebruary 13, 2025.
  3. ^Cohen, Joshua (November 4, 2013)."YouTube Is Now The Most Subscribed Channel On YouTube".Tubefilter.Archived from the original on April 6, 2019. RetrievedSeptember 20, 2013.
  4. ^"youtube Monthly YouTube Statistics".Social Blade. Archived fromthe original on December 30, 2016. RetrievedFebruary 12, 2017.
  5. ^YouTube Rewind 2019: For the Record | #YouTubeRewind, December 5, 2019,archived from the original on December 10, 2019, retrievedMarch 13, 2024
  6. ^"DreamWorks Animation Confirms Daily YouTube Show 'YouTube Nation'".Deadline Hollywood. January 13, 2014.Archived from the original on April 12, 2015. RetrievedSeptember 20, 2014.
  7. ^Wallenstein, Andrew (January 13, 2014)."New Series 'YouTube Nation' Launches Tuesday on YouTube via DreamWorks Animation".Variety.Archived from the original on September 4, 2019. RetrievedApril 6, 2015.
  8. ^Gutelle, Sam (January 9, 2014)."YouTube And Dreamworks To Launch Daily Video News Show".Tubefilter.Archived from the original on June 16, 2019. RetrievedSeptember 20, 2014.
  9. ^Gutelle, Sam (February 11, 2014)."Grace Helbig, Hannah Hart, And Mamrie Hart Take Over 'YouTube Nation'".Tubefilter.Archived from the original on May 18, 2014. RetrievedSeptember 20, 2014.
  10. ^Gutelle, Sam (April 17, 2014)."YouTube Millionaires: YouTube Nation Finds The Best Videos On The Net".Tubefilter.Archived from the original on July 8, 2014. RetrievedSeptember 20, 2014.
  11. ^"4th Annual Streamy Awards Nominees".Streamy Awards.Archived from the original on September 24, 2014. RetrievedSeptember 20, 2014.
  12. ^Spangler, Todd (December 4, 2014)."DreamWorks Animation, YouTube Pull Plug on 'YouTube Nation' Show".Variety.Archived from the original on June 17, 2019. RetrievedJanuary 9, 2015.
  13. ^Del Rosario, Alexandra (December 10, 2020)."Matthew McConaughey, RuPaul, Storm Reid & More To Ring In New Year With YouTube In 'Hello 2021' Global Celebration".Deadline.Archived from the original on December 15, 2020. RetrievedDecember 10, 2020.
  14. ^Parrish, Ash (December 15, 2021)."Minecraft crosses 1 trillion views on YouTube".The Verge. RetrievedJune 10, 2024.
  15. ^Hale, James (December 15, 2021)."YouTube Celebrates 'Minecraft's' Trillionth View With Nods For Top Creators".Tubefilter. Archived fromthe original on December 15, 2021. RetrievedJune 10, 2024.
  16. ^Rothman, Lily (May 20, 2013)."YouTube Bets Big on Laughs with Its First-Ever "Comedy Week"".Time.Archived from the original on June 5, 2019. RetrievedSeptember 20, 2014.
  17. ^The Big Live Comedy Show - YouTube Comedy Week.YouTube. May 19, 2013.Archived from the original on June 9, 2019. RetrievedSeptember 20, 2014.
  18. ^Gutelle, Sam (May 20, 2013)."Six Reasons Why YouTube's 'Big Live Comedy Show' Didn't Work".Tubefilter.Archived from the original on April 24, 2019. RetrievedSeptember 20, 2014.
  19. ^ab"YouTube geeks out with first-ever Geek Week: August 4-10, 2013".YouTube Official Blog.Blogspot. July 24, 2013.Archived from the original on March 30, 2016. RetrievedSeptember 20, 2014.
  20. ^Gutelle, Sam (July 24, 2013)."Geek Week Officially Coming August 4th As YouTube Releases Teaser".Tubefilter.Archived from the original on July 19, 2014. RetrievedSeptember 20, 2014.
  21. ^Cohen, Matt (July 24, 2013)."YouTube Launches "Geek Week"".Nerdist. Archived fromthe original on April 29, 2014. RetrievedSeptember 20, 2014.
  22. ^Schroeder, Stan (July 24, 2013)."YouTube Announces Geek Week, Starting Aug. 4".Mashable.Archived from the original on October 9, 2013. RetrievedSeptember 20, 2013.
  23. ^Rudolph, Christopher (June 27, 2013)."YouTube Celebrates Gay Pride With 'Proud To Love' (VIDEO)".Huffington Post.Archived from the original on March 11, 2014. RetrievedSeptember 20, 2014.
  24. ^Crook, Jordan (June 27, 2013)."YouTube Celebrates Pride With #ProudToLove Spotlight Channel".TechCrunch.Archived from the original on June 28, 2019. RetrievedSeptember 20, 2014.
  25. ^"We're #ProudToLove the LGBT community on YouTube".YouTube Official Blog.Blogspot. June 27, 2013.Archived from the original on April 15, 2016. RetrievedSeptember 20, 2014.
  26. ^Spangler, Todd (October 21, 2013)."YouTube Music Awards Nominees Announced".Variety.Archived from the original on July 1, 2015. RetrievedSeptember 20, 2013.
  27. ^The First-Ever YouTube Music Awards (YTMA).YouTube. November 5, 2013.Archived from the original on June 18, 2019. RetrievedSeptember 20, 2013.
  28. ^Gelt, Jessica (November 3, 2013)."YouTube Music Awards: Eminem wins Artist of the Year ... wait, what?".Los Angeles Times.Archived from the original on March 11, 2014. RetrievedSeptember 20, 2013.

External links

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Preceded by Most Subscribed Channel on YouTube
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