YooMoney

Native name	ЮMoney
Formerly	Yandex.Money
Founded	July 24, 2002; 22 years ago (2002-07-24)
Key people	Ivan Glazachev, CEO
Services	E-commerce payment system
Owner	Sberbank
Website	yoomoney.ru

YooMoney branded asЮMoney, (formerlyYandex.Money) is ane-commerce payment system. It is 100% owned bySberbank and operates in Russia and nearby countries.

The company's headquarters are inMoscow. It has branch offices inSaint Petersburg andNizhny Novgorod.

The service was launched in 2002 as Yandex.Money (Russian:Яндекс.Деньги) byYandex via a partnership withPayCash formed in 2000.^[1][2]

In March 2007,Yandex acquired full ownership of the service.^[1][3]

In March 2011, the service expanded toUkraine,Belarus, andKazakhstan.^[2]

Beginning in February 2012, users were able to transfer money toVisa orMastercard accounts.^[4]

Also in February 2012, Yandex.Money became the preferred payment method in theOpera Mobile Store.^[5]

In April 2012, Yandex Money began issuingdebit cards on theMastercard network.^[6][7][8]

In October 2012, the company enabled making card payments via a miniaturepoint of sale terminal attached to a user's smartphone.^[9]

In July 2013,Sberbank acquired a 75% interest in Yandex.Money for $60 million, while Yandex retained a 25% interest.^[10][11][12]

In 2013, the Yandex.Checkout service was launched (later rebranded asYooKassa).^[13][14][15]

In May 2014, Yandex.Money was integrated as a payment option for merchants usingSkrill.^[16]

In October 2014,Nintendo began selling games viadigital distribution through the service.^[17]

In April 2016, the service began allowingnear-field communication payments via itsmobile app.^[18]

In July 2016, the service launched payments viaApple Watch.^[19][20]

In October 2016, the service began allowing payments viaiMessage.^[21][22] In November 2016, the service began working withApple Pay.^[23]

In March 2017, Ivan Glazachev became CEO of the service.^[24][25]

In November 2017, the service launched Yandex.Gas, allowing users to pay for gas remotely, without leaving their cars.^[26]

In March 2019, the service began allowing for accounts holding 10 major currencies; the service automatically determines the best currency in which to make a payment.^[27][28][29]

In July 2019, the service launched "Ya.Streamer", allowing users to collect donations via streaming platforms, such asYouTube,Twitch,Smashcast, CyberHero, WASD.TV,Odnoklassniki,VK,Facebook,OBS Studio, andXSplit.^[30]

In 2020, Sberbank acquired 100% of the service and it was rebranded to YooMoney.^[31][32][33]

In 2011, theFederal Security Service required the company to disclose details of people who contributed to organizations run byAlexey Navalny, a leader of theopposition to Vladimir Putin in Russia.^[34][35] As required by law, the company disclosed information for 100 contributors who used the service.^[36]

In 2016, thegovernment of Russia allegedly put pressure on the company to close accounts used to raise money forAlexey Navalny.^[37] The Russian Central Bank denied the allegations.^[38]

In April 2022, theUnited States Department of the Treasury initiated sanctions on the service as part ofinternational sanctions during the Russian invasion of Ukraine.^[39]

• Financial services companies established in 2002
• Online financial services companies of Russia
• Payment service providers
• Yandex

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• Use dmy dates from December 2024
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