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Wrapped is aSouth African alternativelifestyle magazine that caters to theLGBTQ community.
Wrapped is headquartered inPretoria, with international distribution points.
Wrapped was launched in 2004.Ladies And Ladders purchased the magazine early in 2006. Marie Gregory, owner and publisher originally form theUK, employedAlbert Lotter, as Editor and with complete control over the magazine's direction and editorial drive.
During this period,Wrapped acquired a finalist position in the 2006 Nedbank Art's and Culture Trust Awards, for its contribution to culture inSouth Africa.
The magazine has been involved in various awareness projects and charity campaigns, such as the annualSisters With Blisters walk which raises money for abused women and children.[citation needed]
The magazine switched to a bimonthly rather than monthly schedule beginning with their December 2006/January 2007 issue.[1]
Morne Ebersohn assumed the role of publisher from Edition 12 of the magazine. Under his direction, the magazine was repackaged to cater to the 25- to 35-year-old gay man living in metropolitan areas. The magazine became the first South African LGBT lifestyle magazine to advertise on television, radio, cinema and the internet.
Wrapped became the first gay publication in South Africa to become Audit Bureau of Circulation (ABC) certified.
Advertising support for the magazine increased after the magazine was repackaged to become a truly lifestyle magazine.
In March 2008, the magazine launched the Wrapped TV Channel onYouTube, with plans to publish behind-the-scenes videos of what happens at Wrapped Magazine. During December 2008 a decision was made giveWrapped a cover to cover redesign. Edition 20 ofWrapped went on sale during the last week of April 2009 and the feedback on the magazine was overwhelming. The new design focussed on a much cleaner and more relevant magazine for the Wrapped target audience.
In February 2009, the magazine launched their new website.[2]
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 | This article about media in South Africa is astub. You can help Wikipedia byexpanding it. |
 | This article about a lesbian, gay, bisexual, or transgender related magazine is astub. You can help Wikipedia byexpanding it. See tips for writing articles about magazines. Further suggestions might be found on the article'stalk page. |
