 | |
| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | 1980; 45 years ago (1980) |
| Founders | Chong brothers (Arsenio Chong, Armani Chong, and Sin Chong) |
| Headquarters | Caloocan,Metro Manila, Philippines |
Area served | Worldwide |
Key people | Barnaby Chong (President andCEO)[1] |
| Products | Athletic shoes,apparel,sportswear,sports equipment |
Number of employees | 1000 worldwide (2019 est.)[2] |
| Website | worldbalance.com.ph |
World Balance (WB orW) is a Filipino sports footwear and apparel brand that was established in 1980.[3] A division of CHG Global, Inc., the brand is one of the Philippines' major sportswear manufacturers.[4]
In 1980, Arsenio Chong, Armani Chong, and Sin Chong founded World Balance International Incorporated in their current location in Caloocan. In 2006, one of the brothers' sons, Barnaby Chong, took over as the president and CEO while other family members took up key positions within the company.[5]
In 2013, the company also launched its sister brand named EasySoft which features shoes made from Vicrotech Material which in terms, being waterproof, flexible, durable and shock-absorbing.[6][7]
In 2018, the business entity was renamed from World Balance International, Inc. to CHG Global, Inc., reflecting the diversification of the parent company to its other brands and services.[1]
In 2020, the company announced that it was converting some of its manufacturing facilities to produce face masks in response to theCOVID-19 pandemic; this has been expanded to include a line of protective apparel.[8][9]
World Balance manufactures a range of shoes and apparel. Its performance and athlesiure shoes include its Bounce pad and Terrasoft lines, named after the type of foam used in their soles.[10][11]
The company manufactures lifestyle sneakers worn for fashion, includingDisney,[12]Star Wars,[13][14] Secret Fresh,[15] andSmiley World lines.[16]
EasySoft is World Balance's sister brand which manufactures shoes made from Vicrotech Material for its durability.[17] Most EasySoft shoes are black used for school and office use and serves as an alternative forleather shoes.[18]
World Balance also manufactures a line of everyday apparel, including snap-buttonshirt-jackets,windbreakers, long-sleeved shirts andtrack pants, as well as hoodies and sweaters.[19]
The company provides licensed merchandise of thePhilippine Basketball Association (PBA),[20] and is the official sponsor of PBA teamBarangay Ginebra San Miguel.[21]Scottie Thompson is a brand ambassador.
World Balance has entered the sponsors' roster of theBinibining Pilipinas franchise. The Philippine pageant determines future candidates for international pageants such asMiss Universe andMiss International. The brand sponsored some of the pageant's candidates' athletic footwear.[22]
