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| Wordle | |
|---|---|
 | |
| Developer(s) | Josh Wardle |
| Publisher(s) | Josh Wardle (2021–2022) The New York Times Games (since 2022) |
| Platform(s) | Browser,Mobile app |
| Release | October 2021 |
| Genre(s) | Word game |
| Mode(s) | Single-player |
Wordle is aweb-basedword game created and developed by Welshsoftware engineerJosh Wardle. In the game, players have six attempts to guess a five-letter word, receiving feedback through colored tiles that indicate correct letters and their placement. A single puzzle is released daily, with all players attempting to solve the same word. It was inspired by word games likeJotto and the game showLingo.
Originally developed as a personal project for Wardle and his partner,Wordle was publicly released in October 2021. It gained widespread popularity in late 2021 after the introduction of a shareable emoji-based results format, which led to viral discussion on social media. The game's success spurred the creation of numerous clones, adaptations in other languages, and variations with unique twists, such asQuordle andHeardle.Wordle was played 4.8 billion times during 2023.
In January 2022,Wordle was acquired byThe New York Times Company for a seven-figure sum and integrated intoits games platform the following month. While the Times initially preserved the game's core mechanics, it later introduced minor modifications, including editorial oversight and word list adjustments. The acquisition also led to concerns about potential monetization, though the game remainedfree-to-play.
Every day, a new five-letter word is chosen, and players attempt to guess it within six tries.[1] After each guess, the letters are color-coded to indicate their accuracy: green means the letter is correct and in the right position, yellow means it is in the word but in the wrong position, and gray means it is not in the word at all.[2][3] If a guessed word contains multiple instances of the same letter—such as the "o"s in "robot"—those letters will be marked green or yellow only if the answer also contains them multiple times; otherwise, extra occurrences will be marked gray.[4]
Each day's answer is drawn from a curated list of 2,309 words.[5]Wordle followsAmerican spelling conventions, which has led to complaints from non-US players about a potential disadvantage (e.g., the use of "favor" rather than the non-US "favour").[6][7] The game includes a "hard mode" option, which requires players to use any revealed green or yellow letters in subsequent guesses.[8] The daily word is the same for all players worldwide.[9] Additionally, the game offers both adark theme and a high-contrast mode forcolorblind accessibility, replacing the standard green and yellow color scheme with orange and blue.[8][10]
Conceptually and stylistically, the game is similar to the 1955 pen-and-paper game Jotto and the game show franchiseLingo.[11][12] The gameplay is also similar to the two-playerWord Mastermind variety of the board gameMastermind [13][14]—and the game "Bulls and cows", with the exception thatWordle confirms the specific letters that are correct.[15][16][17]
According to data collected byThe New York Times, the most common first guesses are "adieu", "audio", "stare", "raise", and "arise".[18][19] However, it was found that starting words such as "adieu" and "audio" may put people at a disadvantage as it takes more attempts for people to solve than if they start with words such as "slate".[20] Computer algorithms can consistently solve the puzzle within five of the six allowed guesses.[21]
In 2013, Josh Wardle created an early prototype ofWordle, initially calling itMr. Bugs' Wordy Nugz.[22] Inspired by the color-matching mechanics ofMastermind,[23][24] the prototype allowed players to solve puzzles consecutively and used an unfiltered word list.[25] Originally, the game included all 13,000 five-letter words in the English language, but Wardle found that his partner, Palak Shah, struggled with many obscure words; this made guessing feel as random as it did inMastermind. To improve the experience, he had Shah filter the list, reducing it to about 2,000 more familiar words—enough to last roughly five years at one puzzle per day.[23] She categorized words into those she knew, those she didn’t, and those she might have known.[25] By 2014, Wardle had completed the prototype but eventually lost interest and set it aside.[23]
In the years that followed, Wardle created the online social experimentsThe Button andPlace while working forReddit.[15][23] When theCOVID-19 pandemic struck, he and his partner "got really into"The New York Times'Spelling Bee anddaily crossword puzzle.[15][25] This reignited his interest inWordle, and he drew inspiration from Spelling Bee's minimalist web design and its one-puzzle-per-day format. By January 2021, Wardle had publishedWordle on the web, shared only with himself and his partner. He named itWordle as apun on his surname.[15]
Later he shared it with his relatives, where it "rapidly became an obsession" for them.[15][23] Over the next few months, he introduced the game to close friends, and by mid-October 2021, it began spreading virally.[23] At one point, Wardle discovered that a group of friends in New Zealand had developed anemoji-style display for sharing their results. Inspired by this, he incorporated the feature into the game.[26][25] After adding the sharing function,Wordle became aviral phenomenon onTwitter in late December 2021.[27][2][28] AGale-published article even claims that "Wordle is less about winning and more about the friends we make along the way" due to the new ease of sharing.[29]
The game's player base rose greatly, from just 90 players on November 1, 2021, to over 300,000 by January 2, 2022,[15] and more than 2 million a week later.[30] Between January 1 and 13, 1.2 millionWordle results were shared on Twitter.[26] Several media outlets, includingCNET andThe Indian Express, attributed the game's popularity to its daily puzzle format.[31][2] Wardle suggested that having one puzzle per day creates a sense of scarcity, leaving players wanting more; he said it encourages players to spend only three minutes on the game each day.[15] He also noted some subtler details about the game, such as the game's keyboard changing to reflect the game state, as reasons for players' enjoyment.[25] Despite its viral success, Wardle stated he had no plans to monetize the game, emphasizing, "It's not trying to do anything shady with your data or your eyeballs ... It's just a game that's fun."[32][24] In an interview onBBC Radio 4'sToday, Wardle stated that he does not know each day's word so he can still enjoy playing the game himself.[33]
Separately, a completely unrelated game calledWordle! by Steven Cravotta—released on the App Store five years before Wardle’sWordle—experienced a surge in downloads due to name confusion. Between January 5 and 12, 2022, Cravotta’s game was downloaded over 200,000 times.[34][35] Recognizing that many users mistakenly believed it to be Wardle’s game, Cravotta partnered with Wardle to donate $50,000 in proceeds to Boost, a tutoring charity forOakland, California schoolchildren.[36][37]Google Search also createdan Easter egg when one searches for "Wordle", with the site's logo becoming an animated game ofWordle to find the word "Google".[38] To prevent spoilers, Twitter blocked an auto-reply bot that had been posting the next day's answer in response to players' results.[39]
On January 31, 2022, the New York Times Company, the parent company ofThe New York Times, acquiredWordle from Wardle for an "undisclosed price in the low-seven figures."[40] Wardle explained that the overwhelming attention he and his partner had received in the preceding months made them uncomfortable. He was also reluctant to spend time combating the manyWordle clones that had emerged. "It felt really complicated to me, really unpleasant," he said, adding that selling the game allowed him to "walk away from all of that."[23] Jonathan Knight, head ofThe New York Times games department, first reached out to Wardle on January 5, 2022, just two days afterWordle was featured in aTimes article. The acquisition was finalized by the end of the month, with chief product officer Alex Hardiman stating, "I don't think I've ever seen us move on an acquisition this fast."[41]Vanity Fair reported that theTimes narrowly outbidThe Washington Post to acquire the game.[41]
TheTimes planned to integrateWordle into its digital puzzle offerings, alongside its crossword andSpelling Bee, as part of its goal to reach 10 million digital subscribers by 2025. The company assured players that the game would initially remain free and that no changes would be made to its core gameplay.[40][42][43] However, fans worried thatWordle would eventually be placed behind apaywall.[44] Due to these concerns, some players downloaded the webpage to preserve offline access, asWordle operates entirely throughclient-side JavaScript.[45][46] On February 10,Wordle officially moved toThe New York Times website, with player statistics carried over. However, some users reported that their dailystreaks had reset after the transition.[47] To integrate the game into theTimes online platform, developers rebuilt it usingReact and introducedTimes account login support as another way to track progress.[48]
As part of the transition,The Times removed certain words fromWordle's answer list that were deemed insensitive or offensive, including "slave" and "lynch," to make the game "accessible to more people." Additionally, they eliminated some British spelling variants, such as "fibre."[49] TheTimes also made real-time changes in response to current events, ensuringWordle remained separate from the news. In May 2022, the word "fetus" was removed from the solution list following the leakedSupreme Court draft opinion onDobbs v. Jackson Women's Health Organization.[50] By July 2022, a total of seven words had been removed from the original 2,315Wordle answers, causing theTimes version to become unsynchronized with older, cached versions of the game. This discrepancy made it difficult for players using different versions to compare scores.[49]
On August 24, 2022,Wordle was added toThe New York Times Crossword app, with progress synced across mobile and desktop versions,[51] and on April 7, 2023, WordleBot was launched by the New York Times to give players information about how they completed their Wordle on that day, giving a luck and skill rating.[5] Some users felt that the WordleBot responses became patronizing and insulting as the analysis of a player's completed puzzle progressed.[52]
According to theTimes quarterly earnings report ending on March 31, 2022, the acquisition of Wordle brought "tens of millions" of new players to theTimes puzzle site and app, many of whom continued to play the other puzzles offered by theTimes.[53] Editors in theTimes games department called the following months the "Hot Wordle Summer" due to further increases in players on their games app resulting fromWordle.[41] In September 2022, advertising was introduced.[54] According toCBS News Sunday Morning,Wordle was played 4.8 billion times during 2023.[55]
In November 2022,The New York Times appointedTracy Bennett asWordle’s dedicated editor, responsible for selecting the daily word from a curated list.[56][57]Speaking toToday in January 2023, she explained that while the words are initially chosen at random, she reviews each selection for suitability. She removes words that have secondary meanings that could be considered profane or derogatory, as well as those that might be unintentionally hurtful or insensitive. She also avoids words that are particularly difficult to deduce due to having too many common letter combinations—such asfound, where the first letter could be one of eight possibilities.[58]
The most frequent player complaints, she noted, stem from unfamiliar words, "parer", "rupee" and the U.S.-specific "condo". Bennett also introduced a new editorial approach by occasionally aligning the daily word with significant dates. For example, "BEGIN" was chosen on her first day as editor, "MEDAL" appeared on Veterans Day (November 11), and "FEAST" was selected for Thanksgiving (November 24). This thematic connection was not part of Wardle’s original word list.[58] However, not all players welcomed this change.Slate's Lizzie O’Leary, for instance, argued thatWordle should "stay hard and weird," preferring the game’s original unpredictability.[59]
In 2022,Wordle was the most-searched term on Google worldwide and in the United States.[60][61] The game's popularity also influenced Google search trends, as players frequently looked up the definitions of daily answers. Seven of the top ten most-searched word definitions that year—cacao, homer, canny, foray, trove, sauté, andtacit—were allWordle solutions.[60][62]
At the March 2023Game Developers Conference,New York Times producer Zoe Bell shared insights intoWordle’s lasting impact on the company’s other online games. WhileWordle's player count peaked in March 2022 and later declined, it remained stable at about half of that peak a year later. More significantly,Wordle’s popularity has driven increased engagement with otherNew York Times games, with daily player numbers continuing to rise as of March 2023.[48]
FollowingWordle's rapid rise in early 2022, numerous clones emerged, some introducing novel twists to the game’s logic.Absurdle, created by British programmerqntm, is an adversarial version where the target word changes after each guess while still adhering to previously revealed hints.[63] Other clones retainedWordle’s mechanics but altered the word list, including translations into other languages and themed variations such asSweardle (featuringswear words) andWeddle (focused onNFL players, named after former safetyEric Weddle).[64][65] The game has also been ported to older hardware, with versions likeGameBoy Wordle for theGame Boy,[66]Wordle DS for theNintendo 3DS,[67] and aNokia N-Gage adaptation.[68]
Beyond direct clones, many other games adopted the “-le” suffix to signal a connection toWordle, even with significant gameplay differences. These includeSemantle, where players guess words based on semantic similarity;[69][70] andSquabble, aWordlebattle royale.[71] The game’s success also spurred a wave of non-word-based variations, such asWorldle, where players identify a country or territory by its silhouette, with text hints indicating direction and distance from the correct answer;[72]Heardle, a music-identification game acquired bySpotify in July 2022;[73]Nerdle, which involves solving an 8-digit mathematical equation; andFramed, where players identify a movie from a short clip. Some variants expandedWordle’s challenge by requiring players to solve multiple puzzles at once, such asQuordle, which involves solving four puzzles simultaneously and was acquired by Merriam-Webster in January 2023.[74]
A wave of ad-supportedWordle clones also appeared on Apple’s App Store in early January 2022, often using the same name while making minimal changes to the gameplay.[75] However, by the end of the month, nearly all of these clones had been removed.[76] After acquiringWordle,The New York Times moved to protect its intellectual property by filing atrademark application for the game’s name[77][78] and issuingDigital Millennium Copyright Act (DMCA) takedown notices against GitHub repositories hosting clone source code.[79] In May 2024,The New York Times initiated legal action againstWorldle, a location-based guessing game using a similar format, alleging trademark infringement. The developer ofWorldle stated they would contest the claim.[80]
AfterWordle gained viral popularity among English-speaking users in January 2022, it was quickly adapted into numerous other languages. An open-source version of the game, created by Hannah Park, was modified by linguist Aiden Pine to accommodate different character sets, enabling broader linguistic accessibility.[81] Pine also published a free step-by-step blog on how to create a customWordle.[82] By October 2024, the collaborative projectWordles of the World had documented 780Wordle-inspired games and resources across 158 languages.[83] These include adaptations in historical and regional dialects, indigenous languages, languages without alphabetic writing systems (such as Chinesechengyu andAmerican Sign Language), and evenconstructed languages like Klingon.[84][85]
In collaboration withThe New York Times,Hasbro developedWordle: The Party Game, a physicalboard game adaptation of the online game. Designed for two to four players, one participant selects a secret word each round while the others attempt to guess it, followingWordle’s standard rules. The game was released in October 2022.[86][87] Charlie Hall ofPolygon's criticized the adaptation, describing it as a "cut-and-paste job" that simply replicated the digital game’s mechanics without adding meaningful enhancements for a multiplayer party setting.[88]
Jan. 31, 2022 9:00 am ET Wordle fans are returning to childhood games including Mastermind, which tests players' logic skills using colour codes, similar to what Wordle does with words and letters.
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