
Wiki-PR duo bulldoze a piñata store; Wifione arbitration case; French parliamentary plagiarism
1 April 2015
With paid advocacy in its sights, the Wikimedia Foundation amends their terms of use
18 June 2014
WMF bites the bullet on affiliation and FDC funding, elevates Wikimedia user groups
12 February 2014
Wiki-PR defends itself, condemns Wikipedia's actions
29 January 2014
Foundation to Wiki-PR: cease and desist; Arbitration Committee elections starting
20 November 2013
The decline of Wikipedia; Sue Gardner releases statement on Wiki-PR; Australian minister relies on Wikipedia
23 October 2013
Vice on Wiki-PR's paid advocacy; Featured list elections begin
16 October 2013
Wiki-PR's extensive network of clandestine paid advocacy exposed
9 October 2013
The Wikimedia Foundation hasamended itsterms of use to ban editing for pay without disclosing an employer or affiliation on any of its websites—including all Wikipedias andsister projects. The broad scope of these changes, which potentially go beyond regulating only paid advocacy, will force the WMF to selectively enforce them to avoid ensnaring well-meaning editors.
The new clause, "Paid contributions without disclosure", went into effect immediately. It is placed under "refraining from certain activities" and reads, in full:
| “ | These Terms of Use prohibit engaging in deceptive activities, including misrepresentation of affiliation, impersonation, and fraud. As part of these obligations, you must disclose your employer, client, and affiliation with respect to any contribution for which you receive, or expect to receive, compensation. You must make that disclosure in at least one of the following ways:
A Wikimedia Project community may adopt an alternative paid contribution disclosure policy. If a Project adopts an alternative disclosure policy, you may comply with that policy instead of the requirements in this section when contributing to that Project. An alternative paid contribution policy will only supersede these requirements if it is approved by the relevant Project community and listed in thealternative disclosure policy page. For more information, please read ourFAQ on disclosure of paid contributions. | ” |
The only major difference from theoriginally proposed amendment is an opt-out clause, which came about in anextensive community discussion. It allows WMF projects to adopt analternative disclosure policy if there is clear community consensus for it, similar to thelicensing policy's exemption doctrine policy for fair-use content. The WMF-ledvote was inspiredin part by English Wikipedia editorMartinp. WMF legal counselStephen LaPortestated that the goal was to create a "simple" process when "a project has consensus on a better alternative."

Aside from this single clause, the broadness of the overall terms-of-use update has survived from theopening proposal—the WMF's first major move against paidediting—rather than just paidadvocacy. Under the English Wikipedia's policies, paid advocacy occurs when someone is "paid to promote something or someone on Wikipedia". Paid editing encompasses all of that and more, being broadly defined as "accepting money to edit Wikipedia", but this is not always a negative action: "transparency and neutrality are key".
Objections to the amendment have been raised on thetalk page designated to discussing it.Andy Mabbett commented that "If I am paid to deliver that training, and make edits during it, such as posting welcome templates, or fixing formatting errors in trainees' edits to articles, I now have to declare that I've been employed to do so. I even have to declare if I'm simply provided with lunch ("an exchange of money, goods, or services"; no exceptions are listed.) Ditto an editathon participant who is given a copy of the GLAM's guidebook, or a free pass to an attraction for which there is usually a charge."Luis Villa, the WMF's deputy general counsel, replied: "the purpose of the terms is not to catch users who make occasional good-faith mistakes; we think most users, most of the time, will do the right thing. At the same time, since this is a general terms of use, we can’t lay out every potential case ahead of time."
Editors have also raised objections to altering the Wikimedia-wide terms of use to address what they see as an English-Wikipedia-specific problem. The Commons proposal directly states that "the issue of paid contributions isn't ... as touchy for us as it is on (the English) Wikipedia", since "we do not, for instance, require our content to be neutral, and highly value original works created by our own users." On theWikimedia-l mailing list,Riskerskewered the change:
| “ | I'm so very disappointed in the Board and the WMF for this TOU amendment, which was obviously written to quell concerns about English Wikipedia, with extremely little consideration of any other project. Now projectsmust formally exempt practices that are perfectly acceptable to them: Commons in particular, where professionals (who link to their personal for-profit websites in their file descriptions) contribute a great deal of the highest quality work; MediaWiki and all its developer-related sites, where a large number of our best non-staff developers are financially supported by other organizations; Wikidata, which is pure data and no benefit can be derived; Wikisource, where no benefit can be derived; and a multitude of Wikipedias that have openly welcomed editors who receive financial support or are paid by various organizations without any issue whatsoever. It is extremely unlikely that it will ever be enforced in the vast majority of WMF projects. | ” |
These Wikipediasinclude thefourth-largest andfast-growing Swedish Wikipedia.

It appears that the WMF is crafting the amendment in broad terms to avoid another Wiki-PR situation, in which a public relations companycreated, edited, or maintained several thousand Wikipedia articles for paying clients using a sophisticated array of concealed user accounts. While the WMFinsisted that Wiki-PR had breached the Foundation's terms of use (and Wiki-PRprivately admitted to doing so), thisrelied on the "engaging in false statements, impersonation, or fraud" clause, specifically referring to part of the third bullet-point: "misrepresenting your affiliation with any individual or entity, or using the username of another user with the intent to deceive". It does not directly refer to paid editing or advocacy.
The wide scope of this amendment will cover a large number of good-faith editors—but it also grants the WMF's legal team a weapon that they will selectively enforce against bad-faith actors, such as the former Wiki-PR.

In the recent furore over theYank Barry page, it is noticeable that a number of single purpose accounts (SPAs) appeared, at first blush, solely to puff the subject of the article. These accounts are of course blocked. Given that a number of editors are potentially subject to suit by Barry, it would be interesting to see how the new policy will help identify if these SPAs were paid advocates, and if so whether this evidence can be usefully employed in defending the ideals of the community. All the best:Rich Farmbrough, 01:34, 22 June 2014 (UTC).
One disadvantage of assigning thetop-level domain ".wiki" specifically to Wikipedia is that it could worsen public confusion between "wiki" and "Wikipedia". Please seeUser talk:Jimbo Wales/Archive 99#Wikipedia, a wiki (February and March 2012).
—Wavelength (talk)02:31, 22 June 2014 (UTC)[reply]
fr:wikt:wiki/piano. Forhttps://fr.wikipedia.org/wiki/Piano (), there can befr:w:wiki/Piano. A table of Wikimedia wikis (with Wikimedia project codes andISO 639 language codes) is athttps://en.wikipedia.org/wiki/Special:SiteMatrix. There can still be many web addresses available on .wiki for non-MediaWiki wikis, but theWikimedia Foundation would need to think carefully about what to reserve for possible future expansion (in Wikimedia projects and in languages).I notice that the new conditions on paid advocacy and paid editors do not explicitly state conditions on their adherence to the Neutral Point of View. How is this condition to be integrated with paid advocacy. It goes without saying that the moral strength derived from editors who work for their love of the subject will not mix well with a community of paid advocates unless some conditions or rules of engagement are well known to all to those who edit. For those who read only, it's going to be all the same to them. How are the rules for objective contributors going to mix with this new policy? Those who edit for money will initially be riding on the goodwill created in the first 10 years of this encyclopedia. Ill-thought-through terms and conditions will damage the encyclopedia.
There is a precedent: employees of Wikimedia Foundation log-on with user names + (WMF). Are there going to be safeguards like this precedent? --Ancheta Wis (talk | contribs)03:08, 22 June 2014 (UTC)[reply]
I'm fine with the disclosing rule. Paid editors just have to add a message in their user page.
Now, the rule doesn't really prohibit paid advocacy, and that's an issue. --NaBUru38 (talk)14:07, 24 June 2014 (UTC)[reply]
While this move towards transparency is welcome, it kind of misses the point. We all know that many Wikipedia articles on minor companies and organisations are largely authored by principals, employees and agents of said companies and organisations. Per the German frankincense case (seeWikipedia:Wikipedia_Signpost/2012-11-12/News_and_notes), EU (and possibly even US) law requires disclosure tothe reader, who is after all – nominally at least – the beneficiary of the Foundation's charitable purpose. Did anyone ask readers whether they would like to know whether the articles they are reading are authored by their subjects (or their competitors or disgruntled employees, for that matter)?
The reader is as much in the dark about the provenance of Wikipedia's articles as ever. In this sense, Wikipedia is not transparent, but remarkably opaque.AndreasJN46608:47, 22 June 2014 (UTC)[reply]
Andreas is correct that the reader must be informed on the article page when a disclosure is necessary. For paid editors it is necessary for both the EU, and in the US, if knowledge that the information is from a paid endorser (editor) might affect his or her purchase decisions.
But he is absolutely incorrect if he thinks a little dollar sign at the top of the article is going to inform the reader of this. The FTC says:
"[A]dvertisers should .... assume that consumers don’t read an entire website or online
screen, just as they don’t read every word on a printed page. Disclosures should be placed as close as possible to the claim they qualify. Advertisers should keep in mind that having to scroll increases the risk that consumers will miss a disclosure.
In addition, it is important for advertisers to draw attention to the disclosure. Consumers may not be looking for — or expecting to find — disclosures. Advertisers are responsible for ensuring that their messages are truthful and not deceptive. Accordingly, disclosures must be communicated effectively so that consumers are likely to notice and understand them in connection with the representations that the disclosures modify. Simply making the disclosure available somewhere in the ad, where some consumers might find it, does not meet the clear and conspicuous standard.
If a disclosure is necessary to prevent an advertisement from being deceptive, unfair, or otherwise violative of a Commission rule, and if it is not possible to make the disclosure clear and conspicuous, then either the claim should be modified so the disclosure is not necessary or the ad should not be disseminated.
Moreover, if a particular platform does not provide an opportunity to make clear and conspicuous disclosures, it should not be used to disseminate advertisements that require such disclosures."
— FTC
I think we're in the situation that a clear and conspicuous disclosure is required, but not possible, so no ads (paid edits from companies) are allowed.Smallbones(smalltalk)02:32, 24 June 2014 (UTC)[reply]