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Vanispamcruftisement (/ˌvænɪˌspæmkrəfˈtaɪzmənt/; sometimes abbreviated asvanispamcruft orVSCA) is aportmanteauneologism comprising several editorial faults which some Wikipedians see as cardinal sins:vanity,spam,cruft, andadvertisement. The term was coined byUser:Freakofnurture to describe anarticle nominated for deletion which exhibited all the above properties, being an article apparently created by the owner of a small company about that company, name-checking the owner of the firm with a briefrésumé of his skills, and in respect of a company whose products appeared on the face of it to be of strictly limited appeal outside the world ofgeekdom.[1]
These faults all exhibit poor neutrality and any one of them inherently violatesWikipedia's policy on bias.