WhatsOnStage is a UK-based theatre website providing news, reviews, interviews, and a comprehensive listings database of performances across the country. The platform claims to list over 5,000 performances at any given time and also operates a ticketing service through commercial partnerships. It serves a large online theatregoing community and has positioned itself as a leading and trusted source of theatre information in the UK.[1]
WhatsOnStage was founded in 1996[1] by the media corporationEMAP, with Carol Dukes playing a key role in its initial development.[2] In 1999, it was acquired byTerri Paddock and David Dobson, who managed the company for the following 13 years. The site was subsequently purchased by theTime Out Group in 2012 and then acquired by TheaterMania, which operates the similar New York theatre websiteTheaterMania.com, in January 2013.
In 2017, AudienceView bought TheaterMania, adding the WhatsOnStage.com and TheaterMania.com websites to its existing ticketing and marketing solutions portfolio.[2]
In 2000, the company launched theWhatsOnStage Awards, which are entirely decided by public vote. These awards are recognized as the only major UK theatre awards determined by audiences, attracting hundreds of thousands of voters each year.[3][4]
WhatsOnStage also operates the WhatsOnStage Theatre Club, a membership service that provides access to discounted group theatre outings and exclusive events. Benefits include post-show Q&A sessions with casts and creatives, as well as opportunities for meet-and-greets and other exclusive content.[5]
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