| Product type | Automotive marque |
|---|---|
| Owner | Great Wall Motors |
| Country | China |
| Introduced | 16 November 2016; 9 years ago (2016-11-16) |
| Markets | Worldwide |
| Ambassador | Chen Siying (Wey brand CEO)[1] |
| Website | wey global |
| Chinese name | |
| Chinese | 魏牌新能源 |
| Hanyu Pinyin | Wèipái Xīnnéngyuán |
| Alternative Chinese name | |
| Chinese | 魏牌 |
| Hanyu Pinyin | Wèipái |

Wey (pronouncedWAY; stylized inall caps;Chinese:魏牌;pinyin:Wèipái) is anautomotive marque owned by theChinese automakerGreat Wall Motors. Launched in 2016,[2] the brand focused on premiumcrossovers andSUVs based onHaval models.[3]
The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairmanWei Jianjun's surname.[4]
At the end of 2022, the manufacturer announced its arrival in Germany and France.[5]