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| Formerly | Westinghouse Licensing Corporation |
|---|---|
| Company type | Subsidiary |
| Industry | Brand management Trademark management |
| Predecessor | Westinghouse Electric (1886) |
| Founded | 1997; 28 years ago (1997) |
| Headquarters | , U.S. |
| Website | westinghouse.com/ |
TheWestinghouse Licensing Corporation (now namedWilmerding Licensing Corporation[1]) was aDelaware General Corporation Law organized subsidiary that was founded in 1998 byWestinghouse-CBS (the renamed original Westinghouse) in managing theintellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996. The Westinghouse name and trademarks were purchased fromViacomCBS in 2021 by a new company called Westinghouse Electric Corporation.[2][3]
Westinghouse Licensing had its headquarters inNew York City.
All traces of the Westinghouse name go back to the original company's roots starting in 1886 whenGeorge Westinghouse founded the company inPittsburgh, Pennsylvania.
After theoriginal Westinghouse acquiredCBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets.In 1997, Westinghouse acquiredInfinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.
In 1999, CBS Corporation sold all of its nuclear businesses toBNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets asWestinghouse Electric Company LLC. Those companies were later sold to theToshiba Group in 2007, thenBrookfield Business Partners in 2018.
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| Product type | Licensed brandname |
|---|---|
| Owner | Westinghouse Electric Corporation |
| Country | U.S. |
| Introduced | 1886 |
| Related brands | White-Westinghouse |
| Previous owners | Westinghouse Electric (1886) |
| Tagline | "Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse" |
| Website | westinghouse.com |
Beginning in 1998, Westinghouse Licensing hadlicensed the famousbrand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they were not manufactured by the historic Westinghouse company.[4]
These were the Westinghouse licensees manufacturing products under the "Westinghouse" and "White-Westinghouse" names up until 2021:
Westinghouse | ||||||||||||||
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| Westinghouse Electric Corp. (1886–2000) |
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