Well-being washing orWW (acompound word modeled on "whitewashing") is a form ofadvertising ormarketing spin that deceptively usespublic relations andplatitudes to persuade the public that an entity cares aboutemployee health andwell-being.[1][2] In place of genuine support, superficial gestures like one-off yoga classes, talks, or perks are offered that don't address underlying issues like excess hours, lack of autonomy, andwork-life balance.[3][4] Well-being washing may attempt to remediate the symtpoms of an organization without addressing the underlyingroot cause.[5]
Well-being washing coincides with the rise ofgreen-washing and the emergence of thewellbeing economy.[3][6][7]
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