WantItAll.co.za is a South Africanonline retailer, based inJohannesburg.
Founded in 2006, the company receivedventure capital and investment from entrepreneursDavid Frankel (entrepreneur) andRonnie Apteker.[1]
WantItAll is the third-largestweb store in South Africa in terms of sales,[citation needed] and the second-largest in terms of visitors, as perAlexa Internet rankings, with 200,000 customers and over 150,000 products shipped from the US to South Africa.[when?]
With the backing ofangel investors, WantItAll.co.za has expanded into theBrazilian market[2] with CompreUS.com, which translates to "Buy US" inPortuguese.
In April 2013, Wantitall invested in online design retailerCitymob.co.za,[3] allowing Citymob to upscale and increase its product offering, as it will have a better distribution system. Subsequent to the investment, citymob was rebranded tosuperbalist.com
In November 2014 Wantitall launched an outsourced warehouse and logistics business parcelninja.co.za, which attracted R20M investment from C5 Holdings in the United Kingdom.[4]
WantItAll.co.za was tasked[when?] with operating and managing the online store of South Africa's largestcash and carry (sales) distributorMakro, called Makroshop.co.za. Makro South Africa is a subsidiary of major retail groupMassmart, which itself wholly owned by US retailer,Walmart.[5]
In 2014, Walmart partnered with wantitall.co.za to develop makro.co.za
WantItAll formed a strategic partnership[when?] withAmazon.com to stock their entire product catalogue, partly because Amazon "blacklisted" theSouth African Post Office for deliveries.[6]