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WalkAway campaign

From Wikipedia, the free encyclopedia
American political social-media campaign

The correct title of this article is#WalkAway campaign. The omission of the# is due totechnical restrictions.
"WalkAway" redirects here. For other uses, seeWalk Away.
#WalkAway campaign
FormationMay 26, 2018; 7 years ago (2018-05-26)
FounderBrandon Straka
PurposeEncouraging liberals to leave theDemocratic Party[1]
Location
  • United States, Canada
Websitewww.walkawaycampaign.com

The#WalkAway campaign is asocial-media campaign that was launched ahead of theUnited States 2018 mid-term elections with the stated purpose of encouraging voters to leave theDemocratic Party.[2][3] The campaign, which also organized events to supportDonald Trump, was noted and criticized[4] for itsastroturfing methods and the claim that there was a popular movement of people leaving the party.[5][6][7]

In 2021, the group's founder, Brandon Straka, a hairstylist and aspiring actor[8] fromNew York City,[2] participated in the2021 United States Capitol attack. Following this, the group'sFacebook page, which had more than half a million followers, was closed for violations of the site's terms of service.[9]

Organization

[edit]
U.S. RepresentativeDon Bacon speaking at a WalkAway rally inOmaha, Nebraska, in October 2020

The campaign is set up as afoundation and apolitical action committee:

  • The#WalkAway Foundation is a registered501(c)(3) organization defined as an Alliance/Advocacy Organizations within the Public, Society Benefit - Multipurpose and Other category. The IRS ruling year for tax exemption was 2019.[10] While no IRS annual return is on file for 2019, the 2018 filing shows contributions of $97,950 with officers reported as Brandon Straka, chairman; Maria Albanese, director, and Tracy Diaz, director.[11] As of October 28, 2020, the foundation was involved in an online fundraising campaign through classy.org which had raised nearly $125,000.[12]
  • The PAC is set up as#Walkaway Campaign PAC and shows receipts of $29,000 through the 2020 cycle. The FEC registration is C00718197 and the treasurer of the PAC is indicated as Dan Backer.[13]

Methods and fundraising

[edit]
See also:Hashtag activism

Observers and commentators have raised doubts as to what extent #WalkAway Campaign is an example ofastroturfing rather than a genuinegrassroots movement. Soon after its founding in 2018, WalkAway received a $10,000 (~$12,267 in 2024) donation fromAlex Jones andInfoWars.[14][2][15] In 2019, Straka said WalkAway does not receive major donations and that "everything is grassroots support from Americans who send us $5 or $100."[16] In May 2020,OpenSecrets reported that of the $20,104 donated to WalkAway in 2020, a total of $7,521 was contributed by nine donors who gave $200 or more.[17] One was Straka himself.[better source needed]

Activities

[edit]

In the run-up to the2020 United States presidential election, the WalkAway campaign heldrallies and marches in various cities, an effort to get people to vote for PresidentDonald Trump. In August 2020, the WalkAway campaign held arally inWest Hollywood, California. Nearly 300 demonstrators attended, includingYouTuberJoy Villa. Many held flags and signs supportive of Trump and critical of the Democratic Party.[18] On September 5, the campaign held a rally inDallas, Texas, during which aBlack Lives Matter counter-protester was arrested for misdemeanor assault.[19] On October 3, 2020, Straka held a rally inWashington, D.C.[20] In 2025, the WalkAway Campaign launched the American Restoration Tour to encourage voters to leave theDemocratic Party and support conservative candidates, targeting states likeCalifornia,New Jersey, andVirginia. On April 27, 2025, a rally was held inBeverly Hills, California, with speakers including formerU.S. RepresentativeMatt Gaetz, conservative activistJairo Tomico and musicianCherie Currie. The event aimed to mobilize voters for future elections.[21][22]

Straka's participation in the 2021 Capitol attack

[edit]
January 6 United
States Capitol attack
TimelinePlanning
Background
Participants
Aftermath

Straka attended the2021 United States Capitol attack and spoke to crowds on January 5 where he referred to the audience as "patriots" and referred repeatedly to a "revolution." He also told the attendees to "fight back" and added, "We are sending a message to the Democrats, we are not going away, you've got a problem!"[23][24]

The next day, he urged protestors to take away a police officer's shield, shouting "Take it away from him" and "Take it! Take it!" Later, as others tried to charge through the entrance to the Capitol, he shouted, "Go! Go!"[24]

On January 8,Facebook closed the #WalkAway page, which had more than half a million followers at the time. The page was replaced with a message from Facebook saying the page had violated its terms of use.[9] The shutdown came in the wake of the Capitol attack, when Facebook and other social media platforms increased their enforcement of terms of service that ban the incitement of violence.[25] Facebook said the page violated a policy on content that was, "hateful, threatening, or obscene".[26]

On January 25, Straka was arrested in Nebraska by theFBI for "impeding law enforcement officers during civil disorder" and unlawful entry into a restricted building, as well as disorderly conduct in relation to his role in the violent disturbance.[24][27] He pleaded guilty to a lessermisdemeanor charge in October 2021, which could be punishable by up to six months in prison, and agreed to provide private social media and other evidence to investigators.[28] Prosecutors postponed Straka's December 2021 sentencing for thirty days to evaluate evidence he had provided.[29] Straka was later sentenced to three yearsprobation for his role in the Capitol riot.[30][31][32]

Straka attended theConservative Political Action Conference in 2022, where he appeared in a cage wearing an orange jumpsuit despite never serving time in jail for the Capitol attack. At one point U.S. RepresentativeMarjorie Taylor Greene entered the cage and prayed with him.[33] He also made an appearance atCPAC 2023; alongside fellow riotersDerrick Evans andSimone Gold, he was a speaker at a session titled "True Stories of January 6: The Prosecuted Speak".[34]

In January 2025, Straka waspardoned, along with others convicted for their Jan. 6 offenses, by President Donald Trump on the first day ofhis second presidency.[35]

Reactions

[edit]

In 2018, David A. Love ofCNN condemned the campaign as "purepropaganda [and] a psychological operation."[36]

That same year, Abby Ohlheiser wrote inThe Washington Post, "There's little actual evidence to suggest that #WalkAway represents a mass conversion of millions – or even thousands – of Democrats" and contrasted the broad appeal of trueviral videos with the "Conservative Internet viral" nature of the WalkAway video.[37]ThinkProgress characterized the campaign as "a grifting operation," noting efforts by the organizers to sell dinner packages priced in the hundreds of dollars to march attendees.[38]

Slate journalistMark Joseph Stern accused Straka of presenting royalty-freestock images fromShutterstock and claiming they were of people who had left the Democratic Party,[39] though Straka denied that any such material originated from the WalkAway campaign.Fact-checking websiteSnopes stated that it could not determine whether this use of stock images had originated from campaign organizers.[40]

See also

[edit]

References

[edit]
  1. ^"About".#WalkAway Campaign. RetrievedMay 31, 2023.
  2. ^abcFitSimons, Tim (August 21, 2018)."Meet Brandon Straka, a gay former liberal encouraging others to #WalkAway from Democrats".NBC News. RetrievedMarch 18, 2019.
  3. ^Richardson, Davis (September 13, 2018)."#WalkAway Founder Is Latest to Spread 'Facebook Ban' Disinformation".observer.com. RetrievedJanuary 9, 2021.
  4. ^Fernandez, Nick (October 2, 2018)."Fox & Friends hosts founder of astroturfed #WalkAway "movement" who has appeared on Infowars".Media Matters for America. RetrievedJune 1, 2022.
  5. ^"Russian Bots Linked To Viral Twitter Attacks On 'Hateful' Dems".HuffPost. July 8, 2018. RetrievedJune 1, 2022.
  6. ^"Pro-Trump & Russian-Linked Twitter Accounts Are Posing As Ex-Democrats In New Astroturfed Movement". June 28, 2020. Archived fromthe original on June 28, 2020. RetrievedJune 1, 2022.
  7. ^"Analysis | The #WalkAway meme is what happens when everything is viral and nothing matters".Washington Post.ISSN 0190-8286. RetrievedJune 1, 2022.
  8. ^Fitzsimons, Tim (August 21, 2018)."Meet Brandon Straka, a gay former liberal encouraging others to #WalkAway from Democrats".NBC News. RetrievedMay 15, 2025.
  9. ^abOsborne, Duncan (January 13, 2021)."Social Media Platforms Run Away from #WalkAway Campaign – Gay City News".www.gaycitynews.com. RetrievedApril 19, 2021.
  10. ^"Walkaway Foundation". RetrievedOctober 28, 2020.
  11. ^"Walkaway Foundation - NYS Attorney General - Charities". RetrievedOctober 28, 2020.
  12. ^"Walkaway Foundation- Donate Now". Archived fromthe original on November 1, 2020. RetrievedOctober 28, 2020.
  13. ^"Walkaway Campaign PAC - OpenSecrets". RetrievedOctober 28, 2020.
  14. ^Isaacs, Deanna (July 10, 2019)."A dramatic confrontation between the right-wing political group #WalkAway and Theater Wit ends up on YouTube". The Chicago Reader. Archived fromthe original on September 2, 2020. RetrievedSeptember 2, 2020.
  15. ^"Hi everyone, I'm Brandon Straka, founder of #WalkAway Campaign, a true grassroots movement..." August 7, 2018. RetrievedAugust 20, 2020.
  16. ^Suggs, Ernie (September 17, 2019)."#Walkaway movement to hold Atlanta event amid questions about support".The Atlanta Journal-Constitution. RetrievedMay 20, 2020.
  17. ^"Walkaway Campaign PAC Summary | OpenSecrets".www.opensecrets.org. RetrievedMay 20, 2020.
  18. ^Scott, Henry E. (August 8, 2020)."Nearly 300 #WalkAway Demonstrators Rally in West Hollywood to Support Trump".WEHOville. RetrievedJanuary 3, 2021.[dead link]
  19. ^"Activist Dominique Alexander, others detained following incident at Dallas WalkAway Campaign rally".WFAA. September 5, 2020.
  20. ^Satterfield, Kolbie (October 3, 2020)."Political protests and rallies fill DC streets 1 month before election".WUSA9.
  21. ^"Conservative march, rally scheduled for West Hollywood, Beverly Hills".Pasadena Star News. April 26, 2025. RetrievedMay 20, 2025.
  22. ^"#WalkAway Foundation brings public political debate to Ring Road | New University | UC Irvine". April 28, 2025. RetrievedMay 20, 2025.
  23. ^"MAGA influencer Brandon Straka arrested in connection with Capitol assault".NBC News. January 26, 2021. RetrievedApril 19, 2021.
  24. ^abcGerstein, Josh (January 25, 2021)."Stop the Steal organizer charged in Capitol riot".Politico. RetrievedJanuary 26, 2021.
  25. ^Fischer, Ashley Gold, Sara (January 8, 2021)."Facebook, Twitter and the long march toward banning Trump".Axios. RetrievedJanuary 9, 2021.{{cite web}}: CS1 maint: multiple names: authors list (link)
  26. ^"Anti-Democrat WalkAway Campaign banished from Facebook".Fox News. January 9, 2021.
  27. ^"MAGA influencer Brandon Straka arrested in connection with Capitol assault".NBC News. January 26, 2021. RetrievedMay 27, 2021.
  28. ^Hsu, Spencer (October 6, 2021)."Pro-Trump social media influencer and speaker at Jan. 5 rally pleads guilty to disorderly conduct in Capitol riot".The Washington Post.
  29. ^Kyle, Cheney (December 17, 2021)."Trump ally Straka has provided potentially significant information".Politico.
  30. ^"Pro-Trump influencer sentenced to three years of probation for his participation in the Capitol riot". January 24, 2022.
  31. ^Cooper, Alex (December 20, 2021)."Convicted Gay Trump Ally Brandon Straka Cooperating With Authorities".www.gaycitynews.com. RetrievedJanuary 26, 2022.
  32. ^Anderson, Jake (August 24, 2023)."Omaha man convicted for role in Jan. 6 riot will not have probation ended early".KETV. RetrievedOctober 15, 2023.
  33. ^Owen, Tess (August 6, 2022)."The Surreal Spectacle of Marjorie Taylor Greene and the Capitol Riot Rage Cage".Vice.Dallas. RetrievedMay 25, 2025.
  34. ^Siders, David; McGraw, Meridith (March 6, 2023)."Once an albatross around Trump's neck, Jan. 6 is now taboo in the GOP primary".Politico. RetrievedMay 25, 2025.
  35. ^Anderson, Jake (January 22, 2025)."Omaha man convicted for role in Jan. 6 riot receives pardon from Trump".KETV. RetrievedJanuary 22, 2025.
  36. ^Love, David A."Russian bots are using #WalkAway to try to wound Dems in midterms".CNN. RetrievedNovember 3, 2018.
  37. ^Ohlheiser, Abby (July 2, 2018)."Analysis | The #WalkAway meme is what happens when everything is viral and nothing matters".The Washington Post. RetrievedNovember 3, 2018.
  38. ^Michel, Casey (October 16, 2018)."Pro-Trump #WalkAway March has all the signs of a grifting operation".ThinkProgress.
  39. ^"These people who "walked away from the Democrats" are stock-photo models".Fast Company. July 24, 2018. RetrievedNovember 3, 2018.
  40. ^"FACT CHECK: Did the #WalkAway Campaign Use Stock Photographs for People It Claimed Left the Democratic Party?".Snopes.com. RetrievedNovember 3, 2018.
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