 | |
| Company type | |
|---|---|
| Industry | |
| Founded | 1904 (1904) inBrooklyn, New York |
| Founder |
|
| Defunct | 2015 |
| Fate | Bankruptcy |
| Headquarters | 2 Paragon Drive,, United States |
Area served | |
| Parent | The Great Atlantic & Pacific Tea Company |
| Website | http://www.waldbaums.com[1] |
Waldbaum's was asupermarket chain with stores in theNew York City boroughs ofBrooklyn,Queens,Staten Island, and theBronx; and inNassau,Suffolk,Westchester counties and Upstate New York. The chain also for a time operated stores inNew Jersey,Connecticut, andMassachusetts. Founded in 1904, Waldbaum's was one of seven "banner store chains" owned and operated byThe Great Atlantic & Pacific Tea Company (A&P), which acquired the chain from its founding family in 1986.
Waldbaum's operated full-service traditional supermarkets with varying footprints and store models and its popular marquee in certain aisles along with good food and reliable service. At its peak in the 1980s, it was the 12th largest supermarket chain in the United States and had 140 stores throughout the New York metropolitan area.[3] All Waldbaum's stores featured fresh meats and produce. 62 stores had bakeries and 36 offered pharmacy service. As with other A&P-branded stores, Waldbaum's offered in-house products under the America's Choice, America's Choice Kids, America's Choice Gold, Two-Forks Bakery, Green Way, Via Roma, Food Basics, Home Basics, Great Atlantic Seafood Market, Mid-Atlantic Country Farms, Woodson & James, Hartford Reserve, Food Emporium Trading Co., Preferred Pet and Live Better brands.
In 1904, two brothers, Sam and Wolf Waldbaum, Jewish immigrants from the Galician region of Ukraine, opened a store in Brooklyn. Their nephew, Israel "Izzy" Waldbaum, came to America and joined the business. The three men ran the store, with Izzy taking over the grocery when his uncles retired. Izzy married Julia Leffel; they had three children.[3] The company made history in 1938, whenidentical twin black brothers, Ernest and George Brown, who started working at one of the only two existing stores at the time as stockboys were promoted to checkout boys. "It was unheard of then for a colored checker to be in a white neighborhood," Ernest Brown said three decades later in an interview. Both Browns later became store managers and, eventually, Waldbaum executives (vice-president and assistant vice-president, respectively).[4]
When Izzy died in 1948, his son Ira Waldbaum left his studies atNew York University and took over the company's six stores in Brooklyn.[3][5] Izzy's wifeJulia Waldbaum played an active part in the company and served as its secretary. From the 1960s onward, her picture and her recipes appeared on almost all of the company's 400 private-label products.[6]
By 1951, the company had opened its first supermarket inFlushing, Queens and net sales reached $55.2 million by 1960. In 1961, the company went public by selling shares of common stock, though the Waldbaum's family still owned a majority of the shares.[7][8] By this time, Waldbaum's had 25 stores and sales of $80 million. In 1970, the company bought the Food Mart chain in Connecticut and Massachusetts.[5][8]
On August 2, 1978,a fire was reported at the store inSheepshead Bay, Brooklyn, which was undergoing renovations at the time. The roof collapsed as firefighters were attempting tovent the building, killing six firefighters and injuring over 30.[9][10] Investigators arrested 21-year old neighborhood man named Eric Jackson, who was charged with arson and six counts of murder. He was convicted and sentenced to twenty-five years to life in state prison. However, later evidence showed that the fire had been caused by an electrical failure and that the prosecution had both withheld information from the defense team and manufactured evidence against Jackson.[11] In 1988, a new trial was ordered and in 1994 the jury returned an acquittal.[12][13]
In March 1979, a Waldbaum's store in theEast Flatbush neighborhood of Brooklyn was the site of an armed robbery. The three gunmen held 40 shoppers in the store for three and a half hours before surrendering to the police.[14][15]
In 1984, Waldbaum's pleaded no contest to price fixing charges after the company was accused of conspiring withPathmark andKing Kullen chains on joint ''double-couponing'' promotions.[16] Waldbaum's paid a fine of $700,000.[8] After years of in-house advertising, the company hired theD'Arcy Masius Benton & Bowles ad agency with a $5 million budget in 1988.[17]
In November 1986, Waldbaum's sold controlling interest in the company to The Great Atlantic and Pacific Tea Company. Following the sale, the Waldbaum family continued to manage the stores.[7]
Waldbaum's introduced a shop-at-home service in 1989, where customers can call in their order and get it delivered.[18] In January 1996, 14 people were injured when the roof of theMassapequa, New York Waldbaum's collapsed under the weight of snow during the historicblizzard of 1996.[19][20]
Following the purchase of Pathmark in 2007, A&P was required to sell five Waldbaum's locations in Staten Island and Long Island to satisfy regulators over antitrust concerns.[21][22]
In August 2010, A&P announced that it would close 25 stores as the parent of Waldbaum's began the implementation and execution phase of its comprehensive turnaround.[23] In September, A&P announced it planned to lay off over 400 workers, including 195 employees from the closure of theWest Hartford Waldbaum's store in Connecticut.[24][25] The stores in Centereach and Levittown closed in October.[26][27]
In December 2010, A&P filed for bankruptcy.[28][29] In order to help turn around the business, A&P identified 32 locations for closure, including Waldbaum's stores in Farmingdale, Smithtown, and Valley Stream.[30][31]
In January 2012, A&P announced six more stores would close in Commack, West Babylon, East Islip, Lake Ronkonkoma, Huntington Station and Rockville Centre.[32] Waldbaum's parent company emerged fromChapter 11 bankruptcy protection as a private company in March 2012.[33]
On July 20, 2015, A&P filed for a pre-packaged Chapter 11 bankruptcy, following years of financial loss and a struggle to compete with rival grocery chains.[34][35] Three Waldbaum's stores in Carle Place, Riverhead, and Oceanside were set to close.[36]
The company announced its intention to immediately sell 120 stores.Stop & Shop bought Waldbaum's locations in Bedford, East Hampton, Southampton, Baldwin, Massapequa, Long Beach, Huntington, Howard Beach, Belle Harbor, and Bay Terrace.[37]Key Food bought stores in Moriches, Mattituck, Albertson, Flushing, Glen Head, Brooklyn, Jackson Heights, Glen Oaks, and Bayside.[38][39] Five store locations were sold toBest Yet Market in November 2015,[40] and three locations toWakefern Food Corporation, owner of theShopRite Food chain, with several other entities acquiring additional locations.[41][42]
All Waldbaum's stores were sold or closed by November 2015.[42][43] In December 2018, private equity firm American Legacy Brands purchased the intellectual property rights for A&P and Waldbaum's with the intention of licensing the names for private label lines.[44][45]
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