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| Broadcast area | Lynchburg-Roanoke, Virginia |
| Frequency | 107.9MHz |
| Branding | "New Country 107-9 YYD" |
| Programming | |
| Format | Country |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
First air date | January 27,1981 |
Former call signs | WCNV (1981–1985)[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 74282 |
| Class | C1 |
| ERP | 19,000 watts |
| HAAT | 549 meters (1,801 ft) |
Transmitter coordinates | 37°28′19.5″N79°22′27.1″W / 37.472083°N 79.374194°W /37.472083; -79.374194 |
| Repeater | 107.9 WYYD-FM1 (Roanoke) |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | newcountry1079 |
WYYD (107.9MHz "New Country 107-9 YYD") is acommercialFM radio stationlicensed toAmherst, Virginia, and serving theRoanoke-Lynchburgmedia market. WYYD airs acountry musicradio format and is owned and operated byiHeartMedia.[3] Monday through Saturday mornings, the station carriesThe Bobby Bones Show, based inNashville andsyndicated byPremiere Networks, an iHeart subsidiary. Overnight, it carriesAfter Midnite with Granger Smith.
The studios and offices are on Old Forest Road in Lynchburg.[4] Thetransmitter is near Sweet Hollow Road (County Route 615) inBig Island, Virginia.[5] A 2,500 wattbooster station,WYYD-FM1, is heard in Roanoke, also on 107.9 MHz.
Always acountry station, the station's firstcall sign was WCNV, which was assigned on January 16, 1981. It officially launched on January 27 with the branding "FM 108 WCNV". The station was co-owned withWAMV (1420 AM).[6] WCNV was powered at only 4,100 watts, so it primarily served its own community and was not aimed at the larger Roanoke-Lynchburg market. It was owned by Central Virginia Media, Inc. which sold both stations to Winfas, Inc. in 1983.
WCNV switched its call sign to WYYD at midnight on November 18, 1985, and changed its branding to "108 WYYD; Today's Best Country and Your All-Time Favorites". The power had been increased to 20,500 watts on a 1,767-foot (539 m) tower, making it a regional country station for the larger Roanoke-Lynchburg market.[7] In 1994, the station was sold to Benchmark Communications for $9 million and the studios were moved to Lynchburg.[8]
In 1999, the station changed hands again, this time to Capstar Broadcasting, which later became AMFM Broadcasting, a forerunner to current owner, iHeartMedia. Just after 2000, the slogan was changed to "Virginia's Best Country".
On September 3, 2010, WYYD changed its branding to "Country 107-9 WYYD; The Widest Variety of Country Music". It played a mix of mainstream andclassic country.[9] On the morning on September 16, 2013, WYYD changed its branding again to "New Country 107-9 YYD."[10]