 | |
| Broadcast area | Hilton Head -Savannah metropolitan area |
|---|---|
| Frequency | 98.7MHz |
| Branding | 98.7 The River |
| Programming | |
| Format | Adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WAEV,WLVH,WQBT,WSOK,WTKS | |
| History | |
First air date | August 8, 1962; 63 years ago (1962-08-08) (as WBEU-FM) |
Former call signs | WBEU-FM (1962–1981) WQLO (1981–1984) |
Call sign meaning | Former branding in the early '90s as Kiss FM |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 67680 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 218 meters (715 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 987theriver.iheart.com |
WYKZ (98.7FM) is acommercialradio stationlicensed toBeaufort, South Carolina, servingHilton Head and theSavannah metropolitan area. It airs anadult contemporaryradio format, switching toChristmas music for much of November and December. It is owned byiHeartMedia with studios on Alfred Street inSavannah, Georgia. It uses the branding "98.7 The River". In the evening, WYKZ carries thenationally syndicated call-in and request showDelilah from co-ownedPremiere Networks. On Saturday mornings, it airsThe Ellen K Weekend Show.
WYKZ is aClass C1 FM station.[2] It has aneffective radiated power (ERP) of 100,000watts, the maximum for most FM stations. Thetransmittertower is near Sun City, South Carolina.
The stationsigned on the air on August 8, 1962; 63 years ago (1962-08-08).[3] The originalcall sign was WBEU-FM. It was thesister station to WBEU 960 AM (nowdeleted). WBEU-AM-FM at firstsimulcast their programming. WBEU-FM later had a separatebeautiful music format. But it was only powered at 16,000 watts, a fraction of its current output. And it used a short tower so the station primarily was heard only inBeaufort County.
The station started broadcasting from a taller tower with more power in the early 1980s. With the upgraded signal, it began targeting Savannah assoft adult contemporary WQLO "98.7 Lite FM". The station was known as "Kiss 98.7" for most of the 1980s before adopting its current name and call letters in the early 1990s. It also picked up the tempo to a more mainstream AC sound.
WQLO was owned by Capstar Media. Capstar later merged with Chancellor Media, which was acquired bySan Antonio-basedClear Channel Communications in 2000.[4] Clear Channel changed its name toiHeartMedia in 2014.
32°19′44″N80°56′16″W / 32.328806°N 80.937889°W /32.328806; -80.937889
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